Events Masterclass in Creative Operations 2025 Course Summary

Designed particularly for in-house teams, each session is curated and presented by a leading subject expert who analyzes and evaluates a broad range of experiences, strategies and perspectives.  

Registration for this series includes access to all sessions to view live and watch again on demand.

The course leaders introduce their sessions and lay out the key learning outcomes.
 

Events Masterclass in Creative Operations 2025

Master the art and science of Creative Operations in this comprehensive online series. Join industry experts as they share battle-tested strategies across the three pillars of successful Creative Operations: people, process, and technology.

Whether scaling a creative team or optimizing an established operation, this six-part masterclass is for those seeking to increase their understanding of key principles within Creative Operations.

Each session provides practical tools to enhance creativity and achieve organizational strategic goals.

Events Governance Made Practical: Ensuring DAM Success – Whatever the Scale of the Operation Course Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

 

Session 1: Governance Foundations - On-Demand

  • The purpose and goals of governance - what is at stake
  • Defining governance and key concepts
  • The difference between data governance and IT governance, and how these concepts intersect in DAM
  • Governance and AI

 

Session 2: Governance Building Blocks - On-Demand

Events Governance Made Practical: Ensuring DAM Success – Whatever the Scale of the Operation

Good governance is essential for DAM success, but what does that mean in practice?

A course on how you can ensure your governance framework is intentional, effective, and aligned with your organization's needs.

The course demystifies DAM governance, breaking it down into actionable components that enables clear decision-making, streamlines workflows, and fosters collaboration—ultimately reducing ambiguity, securing assets, improving data quality, and boosting productivity.

Events Event Speaker Kristi Morrison-Clear

Kristi is the Digital Asset Manager at SharkNinja, supporting both the Shark and Ninja brands globally. She’s spent over a decade in Digital Asset Management, working across companies of all sizes - each with its own set of challenges and lessons. With a background in commercial photography, Kristi brings a creative eye and a practical approach to organizing and delivering digital content in an ever-changing landscape.

Kristi enjoys the variety that comes with the role, from solving complex workflow puzzles to collaborating with teams across the business.