Context:
- The quantity and variety of assets organisations generate is skyrocketing.
- Customers expect those assets to be deployed in timely, personalised communications.
- That’s why, in marketing organisations, DAM plays an increasingly core role.
What’s happening:
The way teams establish and leverage their repositories of assets is changing - the DAM landscape is shifting.
Questions and answers:
Answering the most pertinent questions facing DAM decision-makers today, including:
- Does a single source of truth still make sense? Or is ‘the one consolidated repository’ holding brands back from having the agility needed to shine in the modern era?
- How much of the asset lifecycle should the DAM cover? From creation to storage, transformation, distribution, and delivery - or only portions?
- Outside of the asset lifecycle, DAMs need to integrate with a wide ecosystem of tools (e.g., PIM, master data, syndication tools). Should users have to go into each solution to get the full picture, or should there be a point of entry across those tools?
- Where does AI fit with DAM and where not?
This session will provide an exploration of where DAM is headed. The enterprises that get DAM right are the ones delivering seamless, scalable, and personalised experiences to their customers.
To be one of the winners you need the knowhow.