AI and new creative technologies are accelerating a major shift of creativity to performance. As the cost of producing content, campaigns, and ads drops toward zero, brands can now create, test, adapt, and scale creative across performance channels faster and more efficiently than ever before. But that same shift is also driving an explosion of content across every channel, flooding audiences with more messages, more sameness, and less impact.
Jason Boyer shares how CMOs at leading brands are responding to this shift, and why the next era of competitive advantage will not come from volume alone. The brands pulling ahead are using technology to scale performance while investing more intentionally in the things that remain scarce: attention, human connection, and distinctive experiences. This session offers a practical view of how creative and performance are converging, how AI is reshaping the role of marketing, and what leaders need to do now to stay relevant in a market defined by abundance.