Creating More with Less, Faster and Better
Our context:
Growing health inequalities, longer NHS waiting times and increasing numbers of people being diagnosed mean cancer care is one of the biggest of all today’s public health crises.
As Creative Operations within a top-tier charity navigating turbulent economic times we have:
- Less capacity in the workforce
- Several legacy systems
- An ever-increasing demand for content across a proliferation of channels
- Business leaders waiting for AI to deliver on its much-hyped promise
We’re not unique. Many organisations face similar challenges, and they need to be solved fast.
Bob Cope, Senior Content Operations Manager, will describe how Macmillan is stepping up its Creative Operations model to deliver on their objectives; covering:
- Workflow
- Skills
- Empowering the workforce with creative tools
- The need for a good taxonomy to get ready for automation