Context:
Whilst a DAM supports structuring assets and metadata to ensure findability and reuse of master visual, audio and movable content, it is often disconnected from other day to day operational business tools used across an organisation. However, it is both expected and required that modern customer and employee experiences have rich content - content in which text and data to support the delivery of information in formats that suit each state of engagement.
So, what is to be done?
Instead of trying to get everyone to adopt the DAM interface and learn processes for creating renditions and then merging with other textual and other data before uploading to their preferred system of choice, an integrated DAM ecosystem allows users, from all departments and functions, to use the tools they are familiar with and automate the delivery and usability to suit their business process. For example: sales - CRM; Customer Service Management, webcms and creative.
Bottom line:
Rather than manually adding assets and metadata to DAM, it is beneficial to use integration and triggers to source assets, populate metadata and update other systems automatically based on rules, thus reducing operational steps, human intervention and time.