Thousands of assets. Multiple brands. No metadata, schema or structure - that was the starting point for Sanitarium, a leading global health food company, as it:
- Set out to unify its creative ecosystem.
and - Build a scalable DAM platform from the ground up.
Covering:
- How Sanitarium moved from content chaos to control, consolidating over 20,000 assets into a single enterprise DAM.
- How the organisation approached:
- Ingestion planning
- Metadata and schema development
- Stakeholder alignment
- Governance modelling
- Laying the foundation for long-term scalability
- How AI-powered tools, including auto-tagging, duplicate detection, and facial recognition, are now driving faster and smarter content operations.
- How to prepare for DAM implementation when starting from zero metadata and governance.
- Why aligning stakeholders early is critical for long-term success.
- What it takes to build a scalable metadata schema that supports multiple brands.
- How AI can streamline tagging, asset management, and discovery.
Relevant: Whether you’re preparing for a DAM rollout or struggling to bring structure to an existing platform. Practical guidance and inspiration on turning ambition into action.