Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.

An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.

Modern campaigns have evolved, but Creative Operations hasn't. 

Creativity is being crushed by a "content explosion" and the ambiguity of bad briefs. 

This session is a blueprint for Creative Ops leaders to move from being "order-takers" to "strategic architects." We’ll discuss how you can strip away the administrative noise, leverage AI to reclaim your team's time, and build a scalable engine that prioritises big ideas over repetitive tasks.

High-performing creative teams often reach a tipping point, where output is strong, but the lack of structure, visibility, and alignment begins to limit both efficiency and creativity.

Wajmah Strange and Jeff Costello explain what it really takes to move from that state of controlled chaos to a more scalable, sustainable Creative Operation.

Drawing on shared experience across organizations including AOL, ABC News, and CBS/Paramount Global, this session reflects years of navigating these challenges in different environments.

Pick two. That's been the deal in creative production for as long as anyone can remember.

Generative AI made us think the deal had changed. Marcia Howard, Senior Director of Creative Technology & Enablement at Target, was one of the first people at a major retailer to find out whether that was actually true.

In this session, she traces the full journey, from managing photo shoots across Berlin and New York, to running 3D CGI production, to standing up GenAI workstreams inside a large-scale creative studio in retail.

What she found along the way: