Events Webinar Bringing AI to Life at Hallmark: A Behind-the-Scenes Look at How AI is Improving Accuracy and Efficiency in the Creative Workflow

A behind-the-scenes webinar exploring how Hallmark and Screendragon are partnering to bring AI to life in the heart of a fast-paced, cross-functional creative studio. 

Hear first-hand how one of the world’s most beloved brands, Hallmark, and Screendragon, a leading AI-powered marketing work management platform, joined forces to identify, test and scale AI that delivers real value throughout its copy proof checking process. 

Key takeaways include: 

Events Webinar Speaker Adam Yare

Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Events Event Speaker Jeff Segebarth

Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.

Events Event Speaker Tracy Forzaglia - 2025

Tracy has a background in Library & Information Sciences and over a decade of experience working in taxonomy, metadata, and information architecture at Getty Images, McGraw-Hill Education, Adobe, Spotify and Scholastic, Tracy has worked on all kinds of assets from photos to music to textbooks, and has a long history of evaluating processes designed to automate content description by leveraging AI.


Tracy recently built a publishing knowledge graph that incorporates taxonomy and AI for scalable metadata creation.
 

Events Event Speaker Laura Rodriguez

Laura Rodriguez is a Knowledge Management professional with over ten years of experience in the oil & gas and healthcare sectors. After starting her career as a middle school teacher, Laura earned her MSIS from the University of Texas at Austin iSchool, transitioning into information organization and management.