Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at C/o TC Citroen Wells Limited, 5th Floor, 3 Dorset Rise, London EC4Y 8EN. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at C/o TC Citroen Wells Limited, 5th Floor, 3 Dorset Rise, London EC4Y 8EN. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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Events Masterclass in Creative Operations – Series 2

Elevate your approach to Creative Operations with this new online masterclass series. 

Designed for experienced practitioners and leaders, this programme explores how Creative Operations functions at a strategic level, how it can be effectively implemented, and how to strengthen it as a true driver of business value.

Industry experts share honest, real-world insight drawn from hands-on experience. Grounded in the core pillars of Creative Operations, people, process, and technology, each session focuses on practical application, helping you turn strategy into action.

Events Event Speaker Rachel Lederman

Rachel Lederman has produced just about everything short of a moon landing. She’s working on it. Over a 20-year career spanning Broadway, live television, Fortune 500 campaigns, and a live Twitch reality show for Kraft and Publicis that nobody thought was a real format — until it won a Shorty Award — she has built a reputation for showing up, figuring it out, and making work that actually works. She is the founder of Sweet Sadie Inc., Executive Producer at TAG Worldwide / Dentsu Creative, and living proof that the boldest move is almost never the one you planned.​​​​​​​​​​​​​​​​

Events Event Speaker Marcia Howard

Marcia Howard is a Senior Director of Creative Technology and Enablement in Target Creative, where she helps shape the tools, systems, and ways of working that help creative teams do their best work. She leads a team with a bold vision: to supercharge Target Creative into the force fueling the brand forward through bold creativity and operational excellence. This year, her team is focused on three key priorities: end-to-end creative workflow management, automation and AI enablement, and content and asset management.

Events Event Speaker Ali Patterson

Ali is a design leader with 15 years of experience helping teams build thoughtful, scalable programs and user experiences. She specializes in cross-functional partnership and guiding teams through periods of change, instability, and shifting priorities — including the move toward AI-native ways of working. Her talks focus on practical, hard-earned lessons for driving clarity from chaos, navigating ambiguity, and building capacity — while staying (mostly) sane.

Events Event Speaker Ekaterina Erschowa

Ekaterina “Kat” Erschowa is a Creative Director specializing in luxury beauty, skincare, and fashion storytelling across global markets. She has led brand development, creative, and campaign strategy for prestige brands, with a focus on elevating visuals and experiences across flagship, e‑commerce, and social channels. At the intersection of creativity and emerging technology, Kat explores how AI can augment brand worlds, accelerate content creation, and unlock new forms of visual expression while preserving craft, taste, and a distinct point of view.

Events Webinar Speaker Luis Clark

Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.

An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.

Events Webinar Back to Big Ideas: Making Space for Creative Work Again

Modern campaigns have evolved, but Creative Operations hasn't. 

Creativity is being crushed by a "content explosion" and the ambiguity of bad briefs. 

This session is a blueprint for Creative Ops leaders to move from being "order-takers" to "strategic architects." We’ll discuss how you can strip away the administrative noise, leverage AI to reclaim your team's time, and build a scalable engine that prioritises big ideas over repetitive tasks.

Events Event Speaker Kat Budzien

Kat Budzien has built her career around a simple idea: great creative doesn’t happen by accident - it requires the right foundation. As Senior Director of Creative and Operations at The Studio within Post Consumer Brands, she leads the teams and systems that enable high-quality creative work by driving collaboration across teams to get to better outcomes.

Creative Operations