Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Sarah Ogalla is a Creative and Marketing Operations leader with 12+ years of experience scaling marketing operation ecosystems within retail and B2C organizations, including Ace Hardware Corporation. She specializes in workflow design, data strategy and enablement, and cross-functional operational frameworks that drive efficiency, revenue growth, and high-performing creative teams.

Creative teams are drowning in requests, deadlines, and endless revisions. How do you scale high-volume content without sacrificing brand, creativity, or sanity?

Join Sarah Ogalla, Creative Operations Manager at Ace Hardware, for a candid, behind-the-scenes conversation on how her team turned creative chaos into a well-oiled engine. From structured intake and workflow hacks to operationalizing emotional storytelling at scale, Sarah shares what actually works.

Rodrigo Falcão is a Global Operations Director at VML, part of WPP, with over 20 years of experience leading project management and operational transformation in the global advertising industry. He has worked with iconic brands including Coca-Cola, Volkswagen, Colgate, and M&M’s, helping organizations improve execution, scale creative production, and deliver measurable business results. His work has contributed to internationally recognized agencies, including Cannes Lions Agency of the Year and Agency of the Decade winners.

Abhilasha Sinha is a Creative Director and AI-forward creative leader based in New York, with extensive experience leading global creative teams across WPP agencies, including Hogarth, Wunderman Thompson, and Ogilvy. 

Drawing on nearly two decades of creative leadership on brands like Instagram, Jameson, and Unilever, Abhilasha translates her craft expertise into AI-enabled creative systems. Her work bridges artistry and technology, helping creative teams work smarter, faster, and more responsibly, shaping the future of Creative Ops in an AI-powered landscape.

Leila Sierra is a Creative and Business Operations leader and nonprofit advocate specializing in building scalable creative systems that amplify mission-driven impact. Over the past three years, she has focused her work on helping a nonprofit organization strengthen creative operations, implement sustainable workflows, and align storytelling with strategic objectives to maximize visibility, efficiency, and donor engagement.

As Head of Creative at PureGym Group, Karl leads a global in-house studio spanning multiple markets, delivering high-impact brand, campaign and digital work at scale. Karl specialises in bridging strategy and execution — shaping brand platforms, creative systems and ways of working that unlock both commercial impact and emotional connection. Passionate about inclusive, human-centred creativity, he champions work that makes people feel good, builds trust, and drives meaningful change.

Diana Davalos, Account Director at Storyteq, bridges technology expertise with long‑term partnership building across a broad portfolio of industries. With nearly a decade of experience across Europe, North America, and APAC in SaaS, martech, and media, she helps enterprise teams adopt smarter, scalable, and sustainable solutions, partnering with global brands to accelerate digital transformation and modernize complex creative ecosystems for more efficient, technology‑driven content production.