Creative Operations

Erin McElrath is a content systems leader focused on helping creative teams scale through AI, automation, and intelligent workflow design. Her work spans content operations, metadata strategy, and emerging agentic technologies, with a focus on creating connected systems that improve content creation, governance, and activation. Erin is passionate about building the contextual foundations that enable both people and AI to work more effectively across the content lifecycle.

Emma is an experienced Entrepreneur and Branding Specialist with over 28 years experience. With such extensive industry experience Emma provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over ten years as the founder her own strategic branding agency which had clients such as Google and Snapchat.

Jen Moreno is a seasoned marketing leader with 20 years of experience across both client and agency environments. She specializes in building and scaling high-performing account management and operations teams that enable integrated, top-caliber marketing and creative. Currently, Jen leads Account Management and Operations for the award-winning in-house agency, Creative Studio, at Dexcom.

Andy Hammond helps lead Bannerflow's US business. Over the past two decades, his career has spanned publishing, programmatic advertising, connected TV and creative automation, helping advertisers adapt to some of the most significant changes in how brands reach and engage consumers.

Gary Goldsmith has spent 7+ years as a Design Program Manager at Meta, where he leads Design Operations for Instagram's Trust & Safety organization. His work focuses on building operational systems for youth safety and regulatory compliance—navigating the kind of ambiguity and pace of change that no template can fully account for.

Sharon is a global brand and growth leader with 20+ years of experience shaping outcomes at the intersection of creative, media, culture and AI innovation. From New York to London, Hong Kong to Singapore, she's led teams to unlock brand and business growth in the new communications economy. Sharon brings a unique blend of strategic rigor and activation know-how — shaped by leadership roles in both management consultancies and global advertising agencies.

Steven Wakabayashi (he/him) is an award-winning designer and founder in New York City.

Anthony Viviano is Head of UX Design & Research Operations at Bloomberg, where he leads the operational strategy and infrastructure that support Bloomberg’s UX organization. His team spans design operations, research operations, design process, and organizational learning, with a focus on helping the UX team collaborate effectively and access the tools, systems, and information they need to do their best work.