Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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In a world defined by constant change, shifting priorities, and accelerating technology, explore what it truly takes for Design Operations to evolve - not just to keep pace, but to lead.

This year, Design Operations London and New York are asking a new set of bold questions:

The ultimate Creative Ops wrap-up returns. In 2026, the spotlight is on the rebels, re-thinkers, and rule-breakers who are reshaping the future of creative work.
Around the world, Creative Operations Summits explore one defining idea: Daring to Be Different.

As creative teams scale, systems tighten, and AI accelerates everything, the pressure to conform grows. But the most impactful work still comes from those willing to challenge how things have always been done.

This year, we ask the global Creative Ops community bold, future-shaping questions:

Dwayne Paisley-Marshall is an experienced Lead Creative Technologist with over 13 years of experience spread across advertising, fashion and innovation. Throughout his career, he has worked with leading agencies including AKQA and Publicis Groupe and collaborated with global brands, developing cutting-edge experiences at the intersection of creativity and emerging technology. 

Marat Davudov is a Data Scientist at Sky, working within GameSense: the team combining computer vision, classical machine learning, and generative AI to deliver next-generation 3D, data-driven experiences for Sky Sports customers. The team’s mission is to meet evolving fan expectations, as viewers look for deeper stats, richer context, and interactive experiences that go beyond the traditional broadcast. GameSense achieves this by generating real-time game insights that power companion experiences integrated into Sky’s entertainment ecosystem.