Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Claire Small is the Head of Creative, Programme Partnerships at BBC Studios, bringing over 20 years of experience in the international media industry. In her current role, she leads the creative and editorial direction of major global projects, crafting compelling narratives that spotlight the most pressing issues shaping our world. A storyteller at heart, Claire specialises in producing emotive, thought-provoking films for organisations at the forefront of global change.

Patrizia Bertini is Managing Partner at Euler Associates, where she transforms regulatory complexity into competitive advantage. She helps organisations operationalise compliance, embedding AI governance, GDPR, and accessibility directly into product development to turn obligation into opportunity.

Shannon Duncan is the Chief of Staff for DoorDash Marketing, partnering with leadership to drive strategic alignment, operational efficiency, and cross-functional collaboration. She helps translate high-level vision into clear priorities, streamlined processes, and measurable impact across the organization.

Ivan leads on Brand Experience at what3words and has helped build a wonderful multinational, full service, in-house studio and marketing team in a global tech company.

He champions inclusive and in-house creativity, and works with the growing community of leaders in this space.

He’s won a few awards, including Grand Prix and Golds at D&AD, Cannes, One Show, Clios, London International, and in almost every category including Integrated Campaign, Innovation, Product Design, Effectiveness, and even web banners.

Kam is a distinguished brand and creative strategist who translates human insights into tangible brand growth. With over 16 years of experience, his approach is deeply informed by a passion for behavioural science, allowing him to deconstruct complex consumer motivations to build high impact, global brand strategies. His multi-disciplinary creative background shapes a creative philosophy rooted in lateral thinking and intersectional cultural tension.

Teri is a seasoned creative leader with 20 years of experience shaping globally recognised brands through impactful, purpose-driven storytelling. As Global Executive Creative Director at Deliveroo, Teri leads the end-to-end creative vision across all customer touchpoints. Overseeing a team of 20+, she works closely with marketing teams, and agency partners to develop campaigns that span AV, OOH, OLV, Social, CRM, and in-app.

With over 15 years of experience in digital marketing and new technologies, Michel Benhamou has worked at major international agencies such as Havas, AKQA, and OLIVER/The Brandtech Group in Chennai, London, and Paris. He has supported major global brands like Hennessy, Unilever, Pernod Ricard, Hertz, and Facebook on complex integrated projects.

As COO & Head of Content Studio at Hogarth France, Michel Benhamou's main responsibilities include: