Creative Operations

Elsa Beaumont, Tom Opie and Phil van Bruchem are the leadership team behind Splash, the in-house agency at Treasury Wine Estates. United by a belief that creativity should sit at the heart of business growth, they have spent the past four years challenging conventional thinking about what an in-house agency can be. Their approach has helped build Splash to be an award-winning strategic partner recognised for creative excellence, innovation and business impact.

Chris Tinsley is a Program Director at SharkNinja, where he leads creative production and program management across global teams, workstreams, and go-to-market initiatives. His work sits at the intersection of creative operations, portfolio management, and enterprise work systems, helping teams bring more structure, visibility, and clarity to high-volume creative production. With more than a decade of experience building scalable workflows and operational infrastructure, Chris focuses on making complex creative work easier to plan, manage, and deliver.

Madison Brooks is Senior Director of Brand Marketing Strategy and Operations at Fabletics, where she leads the creative systems and infrastructure behind one of activewear's fastest-scaling brands. Over the past four years she has helped grow Fabletics to billion-dollar brand status, managing creative output of more than 24 launches a year while contributing to the brand systems and workflows behind the company's international and wholesale expansion.

Adriana is a brand and creative operations leader who has spent over a decade bridging the gap between vision and execution. She currently serves as Head of Brand Operations at Etsy, and has built her career across creative, marketing, and production at places like Ralph Lauren, Stuart Weitzman, and Young & Rubicam. She's the person behind the scenes who makes sure the vision doesn't just get dreamed. It gets done.

Fri Forjindam is a globally recognized creative portfolio executive at Universal Creative, part of Universal Destination and Experiences. Forjindam currently leads creative vision and brand growth for Universal Creative’s UK portfolio, part of NBCUniversal’s $8.6B theme park division serving tens of millions in global attendance as part of the company’s fastest-growing business unit.

Julie Poulter is Executive Creative Director at Boombox, the in-house creative agency at Moose Toys. With more than 20 years of experience across agency and in-house creative roles, she is passionate about building teams and turning ambitious ideas into real-world results. Her work has been recognised at Cannes, D&AD, AWARD and MADC across a range of categories including FMCG, sport and automotive. A strong advocate for in-house creativity, Julie is known for her enthusiasm, positivity and ability to balance creative excellence with commercial impact.