Conferences

Session 1: Why Do We Need a DAM?

Session 1: Navigating the DAM for GLAMP Technology Landscape - On-Demand
Session Leader: Jarrod Gingras, Managing Director & Analyst at Real Story Group

The session will help participants to:

The DAM for GLAMP Masterclass Series

This comprehensive online course brings together leading experts in Galleries, Libraries, Archives, Museums, and Performing Arts (GLAMP) to explore the evolving landscape of digital asset management in cultural heritage. Through expert-led sessions, participants will gain practical insights into the challenges and opportunities of managing digital collections while learning from real-world implementations and innovations.

Governance Made Practical: Ensuring DAM Success – Whatever the Scale of the Operation

Good governance is essential for DAM success, but what does that mean in practice?

A course on how you can ensure your governance framework is intentional, effective, and aligned with your organization's needs.

Session 1: Governance Foundations

• The purpose and goals of governance - what is at stake
• Defining governance and key concepts
• The difference between data governance and IT governance, and how these concepts intersect in DAM
• Governance and AI

Session 2: Governance Building Blocks

Session 1: Digital Preservation for Dummies: Because Your Files Deserve Better 

Objectives:

• Understand the importance of digital preservation and asset management.
• Identify key challenges and build a case for digital preservation.
• Learn basic terminologies and concepts.

Agenda:

Managing and Preserving Digital Assets: Securing Long-Term Digital Success

This course explores digital preservation and digital asset management, and is designed for professionals in Galleries, Libraries, Archives, and Museums (GLAM).

Through four 75-minute sessions, participants will gain a deep understanding of key digital preservation principles and strategies, supporting systems, and frameworks that are essential for ensuring the accessibility and longevity of digital assets.

Covering:

Session 1: Fundamentals of Metadata Part 1

Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.

Session 2: Fundamentals of Metadata Part 2 

Metadata Fundamentals for Marketing Technology and Content Composition

Optimizing metadata makes all the difference.

Metadata matters because it gives structure and meaning to the data associated with all that we do in our business and personal transactions.