Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Kristen Zaik Vazquez is a brand and creative operations professional specializing in the intersection of creativity, operational transformation, and scalable growth. With 15+ years of creative production experience across entertainment, media, advertising, and healthcare, she has built and led systems that help creative teams and organizations operate more clearly, collaboratively, and sustainably during periods of rapid change.

Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact

Tuesday September 1, 2026
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Context:

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals. 

Chris Maxwell is a senior marketer and business leader with 20 years’ experience across Australia, Asia Pacifi c and North American markets. Chris is founder and CEO of -lution, Australia’s leading marketing transformation consultancy focused on in-house and hybrid agency models. Through -lution Chris and his team have built, run and optimised more in-house agencies than anyone in Australia. Chris is also Executive Chairman of the In-House Agency Council (IHAC), Asia’s leading industry body for in-house and hybrid agencies.