Keith Agabob is Vice President of Digital Products at Major League Soccer, where he leads the League’s digital fan engagement platforms and product experiences. With 25 years in digital product management, his career spans consumer subscriptions, sports digital engagement, ad tech, and the monetization of media assets.
At MLS, Keith is shaping the future of digital asset management by connecting imagery, video, articles, stats and audio with personalization, distribution, and monetization strategies at scale. He is driving innovation in how AI transforms content value and fan experiences—leading initiatives in conversational fan-facing chatbots, multilingual content delivery, workflow automation, quality monitoring, and AI-driven content generation. His vision is to make content ecosystems smarter, faster, and more fan-centric. Prior to MLS, Keith advanced metadata strategies at Optimum TV and leveraged both home-grown and commercial DAM and headless CMS platforms to powered personalized experiences over multi-platform distribution.