The new reality:
- AI enables organisations to save time and costs in many ways by automating their content workflows.
- From basic metadata enrichment offered by transcription machine learning services to video creation using Gen AI models, content professionals are spoilt for choice.
The challenge:
- Like any technology, consideration must be given to the effective use of AI to build quality outcomes so that it delivers all it promises.
What to do and what not to do:
- Using a video production project as a case study, we examine good and bad practices when using a wide range of AI tools.
- We discuss the critical role that people must play in the creative process.
- Have humans firmly in the driving seat.
Delivering a framework:
- That can be used to evaluate when, where, how and why to use AI technologies in your content workflows.
Bottom line pay-off:
Used effectively, AI is a tool to build the ideas of humans and amplify both team productivity and creativity.