AI is no longer a future ambition—it’s a present necessity. Yet for many organisations, applying AI across content workflows remains unclear and difficult to scale.
In this session, Novartis shares how they evaluated existing DAM processes and successfully applied AI to streamline operations and personalise content experiences. Learn practical steps for identifying high-impact use cases, integrating AI with minimal disruption, and driving measurable ROI from your DAM. Discover how AI and DAM together can shift your approach from content creation to content intelligence.
Covering:
- Practical steps to assess, pilot, and scale AI features within existing DAM workflows
- How Novartis identified and transformed a high-impact process using AI-driven insights
- Guidance on how DAM can serve as the foundation for real-time, behavior-based content personalization