Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.

Mauro Mazzei is a seasoned creative technologist with over 15 years in the advertising industry. As Global Head of Creative Technology at LePub, he leads the fusion of innovative technology and creative strategy, shaping ideas from concept to execution. He has worked with leading global brands such as Heineken, Barilla, Netflix and many more, crafting experiences that blend tech, culture, and storytelling. Alongside his commercial work, Mauro actively explores emerging technologies for research and creative experimentation.

Mary Czarnecki is a strategic storytelling consultant, keynote speaker, workshop facilitator, and creator of the Sticky Note Marketing podcast. She partners with in-house teams, agencies, and marketing leaders to clarify their message, align more effectively, and deliver creative that drives measurable business impact—whether building global brand platforms or launching agile, insight-driven campaigns.

Great feedback from Creative Operations Sydney 2024

Abby Blackmore (Host), IHAC - The HS team did a great job, and everyone I spoke to was absolutely fizzing that it’s finally a fixture downunder!

Jonathan Bernard, AFL - I enjoyed the session!  Great engagement with the attendees too.

Christie Sinai, Xero - It was an amazing event, probably one of the best I've been to. I look forward to the next one!

Context

While nearly three-quarters of creative and marketing professionals report satisfaction with their creative process, significant inefficiencies persist; 40% say they frequently experience campaign delays, and 43% report that 5% or more of their ad spend is wasted as a result. These delays not only cost teams time and budget, but also impact morale, scalability, and revenue generation.

New data