Chris Maxwell is a senior marketer and business leader with 20 years’ experience across Australia, Asia Pacifi c and North American markets. Chris is founder and CEO of -lution, Australia’s leading marketing transformation consultancy focused on in-house and hybrid agency models. Through -lution Chris and his team have built, run and optimised more in-house agencies than anyone in Australia. Chris is also Executive Chairman of the In-House Agency Council (IHAC), Asia’s leading industry body for in-house and hybrid agencies. Through IHAC Chris and his team share best practices, build capability and advocate for the in-house and hybrid agency industry. Prior to this Chris spent 13 years on the client side in senior marketing roles for ABInbev, SAB Miller and Carlton & United Breweries, leading a multi billion dollar portfolio of iconic Australian brands.
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Chris Maxwell
Founder & CEO
Lution