Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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HS Creative Operations

Events Event Speaker Nick Constantinou

For over 20 years, Nick has been at the forefront of helping brands thrive in the digital space - leading creative agencies and digital consultancies, partnering with everyone from global blue chips to ambitious entrepreneurs across industries and geographies.

Operating at the intersection of business, technology, and design, he works side by side with clients - digging into the details, challenging conventions, and driving action with fresh thinking.

Events Event Speaker Wajmah Strange

Wajmah Strange is an Emmy-nominated, award-winning creative lead with deep expertise in scaling global creative operations across editorial, business, and legal functions. She brings a comprehensive understanding of how to create, distribute, and monetize content, having led high-impact initiatives at companies like ABC, BuzzFeed, CBS, and Paramount. A proven driver of business development and strategic partnerships, Wajmah has executed licensing deals that have generated over $5 million in revenue and cost savings.

Events Event Speaker Zara Kerwood

Events Webinar Bringing AI to Life at Hallmark: A Behind-the-Scenes Look at How AI is Improving Accuracy and Efficiency in the Creative Workflow

A behind-the-scenes webinar exploring how Hallmark and Screendragon are partnering to bring AI to life in the heart of a fast-paced, cross-functional creative studio.

Hear first-hand how one of the world’s most beloved brands, Hallmark, and Screendragon, a leading AI-powered marketing work management platform, joined forces to identify, test and scale AI that delivers real value throughout its copy proof checking process.

Key takeaways include:

Events Webinar Speaker Adam Yare

Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Events Event Speaker Jeff Segebarth

Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.

Events Event Speaker Mauro Mazzei

Mauro Mazzei is a seasoned creative technologist with over 15 years in the advertising industry. As Global Head of Creative Technology at LePub, he leads the fusion of innovative technology and creative strategy, shaping ideas from concept to execution. He has worked with leading global brands such as Heineken, Barilla, Netflix and many more, crafting experiences that blend tech, culture, and storytelling. Alongside his commercial work, Mauro actively explores emerging technologies for research and creative experimentation.

Events Events Speaker Mary Czarnecki

Mary Czarnecki is a strategic storytelling consultant, keynote speaker, workshop facilitator, and creator of the Sticky Note Marketing podcast. She partners with in-house teams, agencies, and marketing leaders to clarify their message, align more effectively, and deliver creative that drives measurable business impact—whether building global brand platforms or launching agile, insight-driven campaigns.

Events Creative Operations Sydney 2025 Course Update Hear what attendees of Sydney 2024 have to say…

Great feedback from Creative Operations Sydney 2024

Abby Blackmore (Host), IHAC - The HS team did a great job, and everyone I spoke to was absolutely fizzing that it’s finally a fixture downunder!

Jonathan Bernard, AFL - I enjoyed the session! Great engagement with the attendees too.

Christie Sinai, Xero - It was an amazing event, probably one of the best I've been to. I look forward to the next one!

Events Webinar Eliminating Delays, Unlocking ROI, and Scaling with AI: The State of Creative Ops in 2025

Context

While nearly three-quarters of creative and marketing professionals report satisfaction with their creative process, significant inefficiencies persist; 40% say they frequently experience campaign delays, and 43% report that 5% or more of their ad spend is wasted as a result. These delays not only cost teams time and budget, but also impact morale, scalability, and revenue generation.

New data

Creative Operations