Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Mordecai is a senior global executive defining the value of innovation with a track record of reimagining organisational direction, driving commercial results, and leading complex companies through transformation and growth. She has held executive roles across multiple regions and sectors, including leading Hyundai’s global growth and future-focused mandate, where she delivered significant revenue gains, expanded international operations, and established new profit-driving business models through innovation. 

Senior Demand Generation Manager at Wrike with 10+ years of experience in demand gen, campaign strategy, and marketing ops. Ships campaigns, kills bad processes, and refuses to pretend misalignment is a strategy. Known for strong opinions, clean workflows, and a low tolerance for meetings that could’ve been a dashboard.

Sarah Ogalla is a Creative and Marketing Operations leader with 12+ years of experience scaling marketing operation ecosystems within retail and B2C organizations, including Ace Hardware Corporation. She specializes in workflow design, data strategy and enablement, and cross-functional operational frameworks that drive efficiency, revenue growth, and high-performing creative teams.

Creative teams are drowning in requests, deadlines, and endless revisions. How do you scale high-volume content without sacrificing brand, creativity, or sanity?

Join Sarah Ogalla, Creative Operations Manager at Ace Hardware, for a candid, behind-the-scenes conversation on how her team turned creative chaos into a well-oiled engine. From structured intake and workflow hacks to operationalizing emotional storytelling at scale, Sarah shares what actually works.

Rodrigo Falcão is a Global Operations Director at VML, part of WPP, with over 20 years of experience leading project management and operational transformation in the global advertising industry. He has worked with iconic brands including Coca-Cola, Volkswagen, Colgate, and M&M’s, helping organizations improve execution, scale creative production, and deliver measurable business results. His work has contributed to internationally recognized agencies, including Cannes Lions Agency of the Year and Agency of the Decade winners.

Abhilasha Sinha is a Creative Director and AI-forward creative leader based in New York, with extensive experience leading global creative teams across WPP agencies, including Hogarth, Wunderman Thompson, and Ogilvy. 

Drawing on nearly two decades of creative leadership on brands like Instagram, Jameson, and Unilever, Abhilasha translates her craft expertise into AI-enabled creative systems. Her work bridges artistry and technology, helping creative teams work smarter, faster, and more responsibly, shaping the future of Creative Ops in an AI-powered landscape.

Leila Sierra is a Creative and Business Operations leader and nonprofit advocate specializing in building scalable creative systems that amplify mission-driven impact. Over the past three years, she has focused her work on helping a nonprofit organization strengthen creative operations, implement sustainable workflows, and align storytelling with strategic objectives to maximize visibility, efficiency, and donor engagement.