Creative Operations

Via Tendon is a leader with over 13 years experience across global agencies and in-house brands, working with Bupa, ANZ, Disney, Lenovo and Dentsu. A B&T 30 Under 30 recipient, she is known for building high-performing teams through compassionate, strategic, and inclusive leadership.

Aaron is a transformative operations leader with over two decades of experience in leading innovation, strategy and operations programs for some of Australia's most recognised businesses.

Currently serving as Director of Global Marketing Operations and Strategic Programs at Foxtel/DAZN, Aaron leads the planning and execution of programs that drive innovation and operational efficiency while maintaining high-quality output across and creative and marketing functions.

George is Chief Revenue Officer and board member for Overcast HQ Ltd. He is responsible for all go-to-market activities in the company, including marketing, sales operations and product management. He has worked with Overcast HQ for nearly 4 years and has seen Annual Recurring Revenue growth of over 60%. George is also Chair of Snicket Labs, and a consultant specialising in digital media and technology adoption and has extensive business turnaround experience.

Sally leads Marketing Growth Strategy for Mondelez International in the US, focused on embedding the company’s ambitious growth agenda and building the capabilities required for the fast-evolving future of marketing.

A UK native, she has built an international career across a range of senior marketing roles, leading iconic global brands including Finish, Cadbury, Halls, OREO, and Triscuit. Her work sits at the intersection of brand, performance, and organizational transformation, with a track record of turning strategy into sustained commercial impact.

Jose Coronado is a recognized Design & Operations executive. His experience spans financial services, management consulting, and enterprise technology, with a focus on leading global teams. As a Strategic Advisor, Jose partners with Chief Design Officers and Global Heads of Design to help them solve critical challenges in their organizations. His clients include Global 1000 Financial Service organizations in Latin America.

I’ve delivered financial expertise and support to agencies and service-based businesses for over 25 years. One thing I’ve learned is that a key to unlocking financial stability and growth is through really getting under the skin of a business and being part of the team.