Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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HS Creative Operations

Events Event Speaker Kelly Masumiya

I lead the Creative Operations team at Balsam Brands. My work is all about helping creative teams operate at their best by making things more efficient, scalable, and strategic. But to me, operational excellence isn’t just about systems and workflows—it’s also about building a culture of empathy and trust. I once surprised the Creative team with Halloween Trivia while dressed in a hot dog costume during our seasonal peak of peaks (photo available upon request). When people feel seen and connected, the work elevates and gets faster – even better if you can give them a moment to laugh.

Events Webinar Scaling Creative Output with Agility and Flexibility

The challenge today:
Creative and in-house marketing teams are under pressure to deliver more, faster and at lower cost, while maintaining high standards. Many teams lack a scalable model that balances quality, speed, and budget as demand fluctuates.

Common roadblocks include:
• Limited internal bandwidth during peak periods
• Rising costs and unpredictable timelines
• Difficulty managing global creative output efficiently
• Communication and trust gaps with offshore resources

What you’ll gain:

Events Event Speaker Kamey Butler

Kamey Butler is a multi-creative leader with over 25 years of experience across fashion, beauty, art, and entertainment, shaping global brands as an agent, producer, creative director, and operational architect. After experiencing burnout in 2012, she turned inward, studying natural healing, mindfulness, and neuroscience to better understand the balance between ambition and well-being. Now a certified Reiki master with training from UCLA in mindfulness and human behavior, Kamey integrates these practices into her leadership.

Events Event Speaker Emma Campey

I am currently the Global Head of Creative Services at Domino's Pizza Enterprises (DPE) based in Brisbane. With almost 30 years experience in Creative Services – Agency and In-house – I specialise in optimising resource management, implementing streamlined processes, and driving operational excellence. In my role, I am responsible for driving the Creative Content Supply Chain Roadmap to enhance creative and deliver personalisation at scale for all markets, and ensuring localisation is not compromised.

Events Event Speaker Nick Constantinou

For over 20 years, Nick has been at the forefront of helping brands thrive in the digital space - leading creative agencies and digital consultancies, partnering with everyone from global blue chips to ambitious entrepreneurs across industries and geographies.

Operating at the intersection of business, technology, and design, he works side by side with clients - digging into the details, challenging conventions, and driving action with fresh thinking.

Events Event Speaker Wajmah Strange

Wajmah Strange is an Emmy-nominated, award-winning creative lead with deep expertise in scaling global creative operations across editorial, business, and legal functions. She brings a comprehensive understanding of how to create, distribute, and monetize content, having led high-impact initiatives at companies like ABC, BuzzFeed, CBS, and Paramount. A proven driver of business development and strategic partnerships, Wajmah has executed licensing deals that have generated over $5 million in revenue and cost savings.

Events Event Speaker Zara Kerwood

Events Webinar Bringing AI to Life at Hallmark: A Behind-the-Scenes Look at How AI is Improving Accuracy and Efficiency in the Creative Workflow

A behind-the-scenes webinar exploring how Hallmark and Screendragon are partnering to bring AI to life in the heart of a fast-paced, cross-functional creative studio.

Hear first-hand how one of the world’s most beloved brands, Hallmark, and Screendragon, a leading AI-powered marketing work management platform, joined forces to identify, test and scale AI that delivers real value throughout its copy proof checking process.

Key takeaways include:

Events Webinar Speaker Adam Yare

Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Events Event Speaker Jeff Segebarth

Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.

Creative Operations