Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Ekaterina “Kat” Erschowa is a Creative Director specializing in luxury beauty, skincare, and fashion storytelling across global markets. She has led brand development, creative, and campaign strategy for prestige brands, with a focus on elevating visuals and experiences across flagship, e‑commerce, and social channels. At the intersection of creativity and emerging technology, Kat explores how AI can augment brand worlds, accelerate content creation, and unlock new forms of visual expression while preserving craft, taste, and a distinct point of view.

Luis Clark helps teams work better by showing them a smarter way to run work - giving people time back for creativity, strategic thinking, and the work that actually makes a difference.

An ex-media and radio leader with 20+ years’ experience, he’s led creative teams and transformation projects across some of the UK’s biggest audio, radio, and digital advertising brands, blending creative ambition with operational discipline.

Modern campaigns have evolved, but Creative Operations hasn't. 

Creativity is being crushed by a "content explosion" and the ambiguity of bad briefs. 

This session is a blueprint for Creative Ops leaders to move from being "order-takers" to "strategic architects." We’ll discuss how you can strip away the administrative noise, leverage AI to reclaim your team's time, and build a scalable engine that prioritises big ideas over repetitive tasks.

Kat Budzien has built her career around a simple idea: great creative doesn’t happen by accident - it requires the right foundation. As Senior Director of Creative and Operations at The Studio within Post Consumer Brands, she leads the teams and systems that enable high-quality creative work by driving collaboration across teams to get to better outcomes.

Chelsea McLemore is a product design leader with 20 years of experience, who leads multidisciplinary teams through the intersection of media and technology. In her early career, she leveraged her combined background in design and strategy to lead UX on major launches for Walmart, Samsung, Verizon, and MARVEL Entertainment. These days she specializes in media experiences and fan engagement for companies like Disney, YouTube and now Twitch.

Jeffrey Blum is a Digital Creative Director and AI Innovation Leader specializing in the intersection of creativity, technology, and brand storytelling. He focuses on how organizations can leverage artificial intelligence to transform content creation, streamline workflows, and scale creative output while maintaining brand integrity.

First Sessions Announced

We are delighted to announce the first sessions!


Adaptive UX Operations in the Age of AI

What’s Old Is New, What’s New Is Old

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As AI rapidly transforms how digital experiences are conceived and produced, UX Operations leaders find themselves at a familiar crossroads: scaling practices, safeguarding quality, and enabling teams to move faster without losing the user. 

With over a decade in production and post-production, Sean brings a rare blend of hands-on execution and team leadership to modern content creation. His current work centers on embedding generative AI into creative pipelines, enabling teams to move faster while elevating storytelling and maintaining trust.