Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Adriana is a brand and creative operations leader who has spent over a decade bridging the gap between vision and execution. She currently serves as Head of Brand Operations at Etsy, and has built her career across creative, marketing, and production at places like Ralph Lauren, Stuart Weitzman, and Young & Rubicam. She's the person behind the scenes who makes sure the vision doesn't just get dreamed. It gets done.

Anne Cogan is a marketing leader with over 20 years of experience in B2B marketing, specializing in marketing operations, digital transformation, and process optimization.

Fri Forjindam is a globally recognized creative portfolio executive at Universal Creative, part of Universal Destination and Experiences. Forjindam currently leads creative vision and brand growth for Universal Creative’s UK portfolio, part of NBCUniversal’s $8.6B theme park division serving tens of millions in global attendance as part of the company’s fastest-growing business unit.

With more than 30 years of marketing experience, James Mercer helps businesses and investors develop and implement profitable, accountable marketing strategies. A former IPA Effectiveness Award winner at KFC, he has spent the past decade advising organisations on marketing effectiveness, operational efficiency, technology, and budget optimisation, helping clients save more than £25 million while improving business performance.

Morgan has built and connected global creative, production and media teams for famous brands in a career spanning ad-tech start-ups, innovative Indy’s and major hold co’s. He specialises in blending multi-disciplinary teams and technologies within creative cultures. He oversees our consulting approach to identify the highest value areas for AI adoption and sets clients teams up with the right operational strategies to realise them.

Julie Poulter is Executive Creative Director at Boombox, the in-house creative agency at Moose Toys. With more than 20 years of experience across agency and in-house creative roles, she is passionate about building teams and turning ambitious ideas into real-world results. Her work has been recognised at Cannes, D&AD, AWARD and MADC across a range of categories including FMCG, sport and automotive. A strong advocate for in-house creativity, Julie is known for her enthusiasm, positivity and ability to balance creative excellence with commercial impact.

Erin McElrath is a content systems leader focused on helping creative teams scale through AI, automation, and intelligent workflow design. Her work spans content operations, metadata strategy, and emerging agentic technologies, with a focus on creating connected systems that improve content creation, governance, and activation. Erin is passionate about building the contextual foundations that enable both people and AI to work more effectively across the content lifecycle.

Emma is an experienced Entrepreneur and Branding Specialist with over 28 years experience. With such extensive industry experience Emma provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over ten years as the founder her own strategic branding agency which had clients such as Google and Snapchat.

Jen Moreno is a seasoned marketing leader with 20 years of experience across both client and agency environments. She specializes in building and scaling high-performing account management and operations teams that enable integrated, top-caliber marketing and creative. Currently, Jen leads Account Management and Operations for the award-winning in-house agency, Creative Studio, at Dexcom.