Creative Operations

Mr. Sirkin is a seasoned marketing executive who has held various executive roles in large, multinational CPG companies.  
Mr. Sirkin has held the role of Chief Marketing Officer at Kimberly-Clark, a multinational personal care company, in which he oversaw all marketing operations across the business-to-business and business-to-consumer divisions.  
He has served as Chief Growth Officer at the Kellogg Company, where he was responsible for overseeing sales and marketing strategies, along with leading product innovation and R&D efforts.  

As Director of Creative & Wholesale Technology, Monique Matthews leads cross-functional initiatives that connect digital innovation with creative and business goals. She is passionate about improving workflows, enabling collaboration, and delivering scalable solutions that help teams work more effectively. With a blend of technical expertise and strategic perspective, Monique focuses on turning complex challenges into practical, user-centered outcomes across creative operations and wholesale technology.

Jeff Costello is a photo operations and post-production leader with more than two decades of experience across editorial, brand marketing, and live production environments. He spent the first half of his career as a photo editor at AOL, MailOnline, and ABC News before moving into operations leadership — designing workflows, building DAM systems, and managing post-production teams. Most recently, as Senior Director of Photo Services at CBS, he oversaw post-production pipelines spanning 50+ network series and major live events including the Grammys, Golden Globes, and Super Bowl LVIII.