Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact - On-Demand

Context:

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals. 

Chris Maxwell is a senior marketer and business leader with 20 years’ experience across Australia, Asia Pacifi c and North American markets. Chris is founder and CEO of -lution, Australia’s leading marketing transformation consultancy focused on in-house and hybrid agency models. Through -lution Chris and his team have built, run and optimised more in-house agencies than anyone in Australia. Chris is also Executive Chairman of the In-House Agency Council (IHAC), Asia’s leading industry body for in-house and hybrid agencies.

Claire Hentschker is a Brooklyn-based artist, educator, and creative technologist interested in using and misusing emerging technology for sculptural artworks, community events, and participatory experiences.

She teaches at NYU's Integrated Digital Media program and co-founded LARPA, a DIY artist-run space in Bushwick dedicated to experimental digital culture.

Her artworks have been shown at places like the Carnegie Museum of Art, Santa Barbara Museum of Art, and the Fotomuseum Winterthur.

Sylvia Carolina has spent the past seven years in the Design Operations space, building frameworks that help design teams scale without losing clarity, quality, or momentum.

With a background spanning graphic design and front-end development, her work sits at the intersection of product delivery, operations, and design systems, from leading 0-to-1initiatives to scaling shared Figma libraries, contribution models, and enterprise design patterns across teams.