Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Mapping the AI Landscape – From Multimodal Models to Business Applications
Tuesday, February 03, 2026
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Objective: Build a clear understanding of modern AI tools and core business applications.

Key Topics:

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Claire Small is the Head of Creative, Programme Partnerships at BBC Studios, bringing over 20 years of experience in the international media industry. In her current role, she leads the creative and editorial direction of major global projects, crafting compelling narratives that spotlight the most pressing issues shaping our world. A storyteller at heart, Claire specialises in producing emotive, thought-provoking films for organisations at the forefront of global change.

Patrizia Bertini is Managing Partner at Euler Associates, where she transforms regulatory complexity into competitive advantage. She helps organisations operationalise compliance, embedding AI governance, GDPR, and accessibility directly into product development to turn obligation into opportunity.

Shannon Duncan is the Chief of Staff for DoorDash Marketing, partnering with leadership to drive strategic alignment, operational efficiency, and cross-functional collaboration. She helps translate high-level vision into clear priorities, streamlined processes, and measurable impact across the organization.

Ivan leads on Brand Experience at what3words and has helped build a wonderful multinational, full service, in-house studio and marketing team in a global tech company.

He champions inclusive and in-house creativity, and works with the growing community of leaders in this space.

He’s won a few awards, including Grand Prix and Golds at D&AD, Cannes, One Show, Clios, London International, and in almost every category including Integrated Campaign, Innovation, Product Design, Effectiveness, and even web banners.