Tom Opie is Co-Creative Director at Splash, the in-house agency for Treasury Wine Estates. Under his joint creative steer, Splash has evolved from a traditional agency offering into a strategic creative partner, helping drive business growth through culturally-led, commercially effective work across some of the world’s most recognised wine brands.
Recently named IHAC In-House Agency of the Year (Australia & New Zealand), Splash has also been recognised at the Clios, Effie’s, Spikes and other leading award shows - helping demonstrate the growing influence and capability of modern in-house agencies.
Tom’s worked across both client and agency worlds, as Creative Director of Tennis Australia and major global networks including BBDO and Dentsu with. He brings a strong passion for building modern creative teams, embedding creativity into business strategy, and creating work that puts brands into cultural conversations.