Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Context

The creative brief is the most important document in any creative workflow, and the most misunderstood. 

Too often, briefs become checklists of mandatories rather than tools that inspire great work.

The result? Misaligned teams, wasted rounds of revision, and creative output that falls flat.

Jaquay Saintil is a Creative Director modernizing how creative organizations operate at the intersection of culture, AI, and virtual production. He's led global campaigns for American Express, Nike, Sony, and others across top-tier agencies, supported major agency-winning pitches, and co-founded Vega Studio, a creative partner to major agencies helping them modernize how they create and tell stories.

 

Diane is a Philadelphia-based executive producer specializing in creative technology. She loves bringing big ideas to life, working at the intersection of storytelling and systems to turn creative digital concepts into real, meaningful experiences. Throughout her career, she’s partnered with global brands like Google, Meta, Netflix, Salesforce and more, helping teams bridge the gap between creative vision and technical execution. Her passion for connecting the dots and building collaborative momentum makes complex projects feel not just possible but energizing.

A Principal Creative Ops Manager with 14 years in the industry, Kerry has led operations for everything from high-end retail, real estate and food delivery tech. With her team, she has a wealth of knowledge in building the behind-the-scenes infrastructure that keeps complex, multi-channel teams moving. For Kerry, good operations should be felt in the results, not seen in the process. She is dedicated to elevating operations as a vital, strategic partner to the creative process.

Dan is an experienced strategic and creative leader, with over 18 years’ experience in content creation. Building on this experience, Dan now works with some of our biggest clients to help solve creative operations challenges with extensive knowledge on creative automation and building content at scale. A key part of his remit today is guiding clients in evaluating emerging AI tools, collaborating with ICP’s studio team to test their ability to deliver against client needs and ambitions.​

Baylie is currently the Head of UX Operations at Twitch, with previous leadership roles at Disney and J.P. Morgan Chase. She brings deep experience in scaling design, product and engineering orgs, building design systems, and leading strategy across complex environments. She has a diverse background in M&A, data analytics and machine learning as well as large-scale change management. Baylie has been featured in Design Shots- How to Design an Organization, and her career path is memorialized in the book Chief Design Officers.