Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Gemma Poesaste is a senior marketing leader, MBA graduate and Head of Telstra’s in-house creative agency.  She leads the transformation of the studio's capabilities into a high-performing strategic and creative agency partner. With a background in both agency and in-house across FMCG and premium lifestyle brands, she brings deep expertise in creative operations, and integrated marketing execution. Gemma is known for uniting marketing and in-house agency teams, to drive business impact, and is a passionate advocate for the value in-housing can bring to a brand's customer engagement.

Nancy Colipe is a trusted Creative Operations and MarTech Advisor with deep expertise in system-led transformation. She has delivered impact across financial services, retail, SaaS, and FMCG for brands including L’Oréal Australia, Sanitarium, Youi Insurance, Mailchimp, and CGU.

Tiago Aragona is a creative technologist and designer shaping new ways of thinking and feeling through technology. Born in Argentina and based in San Francisco, he works across code, design, and art to create experiences that spark reflection, question systems, and build deeper connections between people, cultures, and ideas.

Matías Piña is a creative technologist, data scientist and developer, interested in exploring how technology and code can be used as a creative medium. Originally from Chile, he moved to New York to pursue an MFA in Design and Technology, after spending some time developing machine learning systems for education. Now, his focus lies in finding new, interesting ways of using AI to enhance human creativity. Outside of work, he's also an artist, creating interactive installations and playful web experiences.

Between Metrics and Magic
How Creative Teams Thrive Between Process and Possibility

The challenge:

In the space where creativity, structure, and machine intelligence collide, how do you protect creative magic while evolving the method? 

The need:

Creative Operations must navigate a high stakes balancing act: embracing technology and data without dimming the creative flame; building scalable systems that don’t smother the soul of the work. 

Solutions to square the circle:

Richard Brehm has a 30-year career in the entertainment industry, working in diverse capacities including marketing executive at Universal Pictures, development executive, screenwriter and most recently as writer and producer of documentaries for film and television.  His documentaries have aired on Netflix, Disney+, NatGeo, NBC, HBO, A&E, History, Syfy and many others.  He has extensive experience working in family entertainment, including as executive producer of the 8-hour series, Creating the World of Harry Potter for Warner Bros.

Soft Skills / Hard Results 

Empathy and Storytelling in the Age of AI and Restructure

This may be soft skills, but it's a hard talk - about the two oldest technologies that still run everything: empathy and storytelling. This session reframes office politics as narrative power and shows you how to ethically build influence, manage up, and protect your team. Without selling out your soul.

From Silence to Signals

What Global Data Reveals About the Real Drivers of Creative Performance

The challenge:

Creative Operations are under mounting pressure to do more with less.

Bad response:

Cut costs.

Better response: 

Pursue empathy not efficiency.

What Signals has found:

Tim Rodgers is the Founder of Ace Workflow, a systems and automation consultancy transforming how modern teams operate. He developed the Minimize Manual™ method. A four-step framework used by organizations like Disney, Google, MasterClass, and Bessemer Venture Partners to streamline operations, reduce manual work, and unlock up to 50% faster execution.