Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Theresa Regli is a strategic advisor to global brands, arts organisations, and private equity / investment firms on Marketing Technology Ecosystems (MarTech), Media & Digital Asset Management (MAM/DAM), and Product Information Mgmt (PIM). She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research of 50 DAM systems and the benchmark book about DAM technology.

Emma is a passionate leader in Creative Operations with deep expertise in building and optimising in-house agencies. She led the development of PMI’s Global in-house studio, where she navigated the challenges of scaling operations, assembling top-tier talent, and delivering global creative excellence within a brand environment.

During this time, she connected with other in-house leaders, all grappling with the same question—how to build a successful IHA? This insight led her to found IHAR, a dedicated resource for in-house agency professionals.

Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices. For almost a decade, Kristina has helped firms build their DAM practices, continuously improve on processes, and grow user adoption to achieve maximum DAM return-on-investment. Serving clients from financial service providers, energy companies, beauty and wellness organizations, and cultural heritage organizations, she strives to deliver the best DAM solutions for your specific needs.

I’m a creative leader with two decades of experience on both client and agency side. My superpower is blending strategic insights with bold creativity to drive measurable growth and innovation for global brands such as Amex, Hilton, Disney, Virgin Limited Editions and now Vodafone.

My passion lies in connecting human spirit with technology, crafting culturally resonant campaigns and delivering high-impact creative solutions. I inspire teams to think big, push boundaries and produce award-winning work that drives both brand love and business results.