Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.
Kristen is a marketing technology leader focused on making product information more accurate, usable, and connected. As Manager, Marketing Services Content at Deutsch Family Wine & Spirits, she works across product marketing, digital asset management, sales enablement, and e-commerce to improve how product information moves through the business.
