Cortney is the Digital Asset Management Specialist at FC Cincinnati. She is one of two Digital Asset Managers in all of Major League Soccer. She is in charge adding metadata, live editing, and organizing all photos sent in by team and freelance photographers during first-team matches. She has engineered an archival process and workflow that improves the quality and speed of assets sent to internal and external stakeholders. She uses this workflow to manage and organize all historical photos that date back to the club’s inception in the digital asset management system.

Heidi Tuneberg is a creative operations executive, transformation strategist, keynote speaker, and consultant with 20+ years of experience helping organizations scale content, creativity, and marketing operations.

How ROC (Return on Collisions) can be a KPI of desirable intangible human outcomes 

What is Serendipity?

  • In the context of this talk, Serendipity is the unintentional discovery of beneficial resources. 
  • For example, in cities it’s a consequence random collision of strangers leading to flows of ideas and collaborations.

Totally removing random interactions can suppress innovative insights

How Developing Pharmaceutical Manufacturing Processes is like Writing a Cookbook 
(Building a vendor agnostic, production-ready ontology) 

The requirement: 

The recipes used in pharmaceutical manufacturing (CMC) need to be developed and documented in a way that allows an identical product to be manufactured in different locations and potentially at different scales without sacrificing quality.