Mary Czarnecki is a strategic storytelling consultant, keynote speaker, workshop facilitator, and creator of the Sticky Note Marketing podcast. She partners with in-house teams, agencies, and marketing leaders to clarify their message, align more effectively, and deliver creative that drives measurable business impact—whether building global brand platforms or launching agile, insight-driven campaigns.

Emma has deep expertise in building and optimising in-house agencies. She led the development of PMI’s Global in-house studio, where she navigated the challenges of scaling operations, assembling top-tier talent, and delivering global creative excellence within a brand environment.

Before moving brand-side, Emma spent 20 years leading client services and creative operations at top agencies. Having worked on both sides of the industry, she brings invaluable first-hand experience in building, managing, and evolving high-performing creative operation solutions.

Chief Technology Officer at ATP and formerly at the UK Cabinet Office, with over 20 years of experience in communications, broadcast, and media. An innovative leader known for driving digital transformation, aligning diverse teams, and delivering scalable growth. At the BBC, led strategic changes that streamlined digital operations and created new commercial opportunities. Passionate about technology, people, and solving complex challenges with clarity and impact.