Rudi is a hybrid Global Creative Director and Principal Design Strategist with a career spanning product development, marketing, and branding. He currently serves as Director of Creative Innovation at the LEGO Group. Before that, he spent eight years at Google, and earlier in his career he held creative leadership roles at ad agencies including TBWA Paris, AKQA, Goodby Silverstein & Partners, Crispin Porter + Bogusky, and Butler Shine Stern.
Rudi's work has taken him across Asia, Europe, and North America. He has led global product visioning initiatives in Japan and India, directed pan-European creative teams, and collaborated with distributed teams worldwide. Along the way, Rudi has been awarded a U.S. tech patent (Google), received an Emmy Award (Google + HBO), been featured in The New York Times “Year in Ideas” issue, and contributed to teams recognized as “Agency of the Decade” and seven-time “Agency of the Year” winners.