Events DAM LA 2025 Day 1 Track 1 Powering Chewy’s Growth: How Chewy Diversifies its Business & Scales E-commerce with Bynder’s AI-powered DAM

Learn how Chewy uses Bynder’s AI-powered DAM platform to scale e-commerce performance and diversify revenue streams as the brand approaches $12B in revenue. This session will showcase how Chewy uses Bynder’s DAM to deliver product imagery to PDPs, create design assets for web promotions, and empower go-to-market teams through Bynder’s CX User Community.

Events Event Speaker Britney Russ

Britney Russ serves as VP of Product & Technology of Codecademy, an online interactive learning platform that teaches technical skills. She designs and implements strategy to unlock growth and empower a cross functional team to efficiently deliver the best product to learners. Her tenure at Codecademy has focused on expanding the product and curriculum offering and navigating an evolving marketplace. 

Events Event Speaker Doug Ellerbrock

Doug is a seasoned professional with over 20+ years of experience in building and leading teams to deliver complex data solutions. He has led product information and master data implementations across diverse industries, including retail, aftermarket and manufacturing in both the B2B/B2C sectors. He is currently leading a censhare PIM implementation for Excelitas Technologies, a global leader in the Life Sciences, Advanced Industrial, next-generation Semiconductor and Aerospace markets. 

Events Event Speaker Tyra Hanshaw

Tyra Hanshaw is a seasoned creative production executive with deep experience in production management spanning multiple disciplines. She has produced countless projects across commercial advertising, broadcast promotions, and digital marketing and has held positions in a diverse group of media, advertising, and production companies. 

Events Event Speaker Sharanya Ravichandran

Sharanya is a design leader, speaker, and mentor with 15+ years of experience shaping digital products that enhance the human experience. She specializes in experience design strategy, using a sharp, data-driven approach to solve complex problems.

Events Event Speaker Patrik Hubner

As a programming designer and creative director, Patrik Hübner has been working at the intersection of design and technology for over 15 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and storytelling into cohesive visual and narrative branding systems on an international level.

Events DAM LA 2025 Track 2 On Thin Ice: Avoiding the Many Pitfalls in MAM Evaluation and Selection

How the Seattle Kraken, a professional ice hockey team, assessed their existing MAM system and the process they followed to select a new one.

It was essential to get the process right. There was no time for mistakes.

Does it have to be difficult? What can possibly go wrong!

Covering: 

• Carefully evaluate features.
• Gather user feedback.
• Secure buy-in from leadership.
• Find the solution that better supports and enhances your organization’s storytelling and its long-term vision.

Events Event Speaker Akash Shah

As the Director of Streaming Media Operations at Tastemade, Akash is at the helm of managing the technical intricacies that power Tastemade's dynamic streaming channels. He is responsible for the end-to-end process of content operations, ensuring a seamless and engaging viewer experience across vMVPD, FAST, and VOD platforms.

Over the past five years, Akash has developed unique workflows to efficiently manage five channels in three languages across three verticals with distribution in 30+ global territories.