Alana Fitzgerald is an experienced Rights Manager specializing in global IP management, licensing negotiations, and digital asset workflows. Currently serving as a Senior Global Rights Manager, she oversees daily operations, manages the Ingest team, and evaluates process efficiencies. With a strong background in rights negotiation, she has successfully secured cost savings on high-profile celebrity, music, and third-party licensing agreements across TV, social media, radio, and print.

Billie Whitehouse is the CEO, designer and director of Wearable X. Billie specializes in the unique combination of hardware, software and apparel for wearable technology products. Known for her development of Nadi X, state-of-the-art technology to optimize your yoga. Billie is invigorating the fashion industry and transforming it into a business focused on improving the quality of our lives. Billie is an aesthetic specialist with a naturally inquisitive nature towards technology and innovation.

Rudi Anggono is a global creative leader working at the intersection of design, technology, and brand innovation. His experience spans architecture, advertising, product development, and design strategy, with work across Asia, Europe, and the Americas.

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: The Problem with Traditional Technology Selections - On-Demand

Traditional approaches to selecting technology often led to misaligned tools, wasted resources, and low adoption rates. In this session, we’ll explore common pitfalls—such as vendor-driven decisions, siloed planning, and failure to understand end-user needs.
Learn why these approaches fall short and what’s at stake if we don’t adopt better methods.