Background:

Arc'teryx is one of the world’s most rapidly expanding brands in outdoor sports and apparel.

Presenting:

The strategic imperatives and execution-excellence that defined the end-to-end implementation of Arc'teryx's first ever DAM system.

Unparalleled, in-depth insights into:

The GLAM sector relies on DAM systems for a myriad of internal workflows and wide public engagement. Ready access to high fidelity digital assets is mission critical. Yet, due to funding constraints and because of differing technology capabilities and strategies, many GLAMs are struggling with systems that are inadequate or out-dated. This presents both challenges and opportunities.

In this panel discussion the speakers will share their respective organizations’ status with DAM and processes, along with larger goals of what comes next, exploring points such as:

The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest DAM solutions.

DAM vendors will present a series of short, focused demos showing how their systems address specific business use cases and attendees will help crown the "DAM NY 2025 Tastiest DAM Demo".

Expert judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?

The panel will discuss how Generative AI and DAM are evolving and the implications for:

• The content supply chain and the growing complexity of that supply chain.
• Where the assets come from and go to.
• What other systems of record are required along the way.

Covering the latest trends and the challenges facing organizations, including:

Time to have some lunch and visit the exhibition. 

DAM New York Bingo - take a moment during your break to join our bingo competition, which will be running throughout the event.

See you back at 2:05 for the start of the afternoon sessions!

Content that is compliant, consistent, and on brand is essential to building a trustworthy, authentic brand—making visibility into rights across every asset a necessity. This session highlights real-world use cases showing how leading brands, such as L'Oreal and Coca-Cola, have seamlessly extended Digital Rights Management (DRM) into their existing DAMs, ensuring content is cleared, compliant, and ready for use.

Your content is everywhere—but can you see it? Can you measure its impact?

Enterprise marketing teams invest millions in content creation and activation, yet most still struggle to answer foundational questions:

Generative AI is helping teams create more content than ever, but “more” doesn’t always mean better. In this keynote, ITG CEO Andrew Swinand reveals how brands are using Operational AI to transform DAM from a system of record into the engine of enterprise content operations, helping leading brands boost efficiency, visibility, and ROI.

Join Dovecot Studio and Sesame Workshop (the global nonprofit behind Sesame Street and so much more) to learn how enterprise taxonomy can integrate DAM into the broader Marketing and Communications (MarCom) ecosystem.

Sesame Workshop, like many organizations, faces challenges with fragmented workflows, siloed teams, and outgrown technology infrastructure. These issues are both enriched and further complicated by over 50 years of organizational legacy.

In organizations, video is being used to share stories and is being rolled out in many marketing and content strategies. How can you ensure that you are ready to expand video capabilities in your organization, and to increase the storing of assets and the wider use of video?

The panel discusses how to look at maximizing video workflows, the successes and opportunities including: