Rachel entered the DAM space in 2016 while working on an archival project for the National Hockey League, and since then has travelled across the country implementing DAMs for national and international organizations. While her career has focused primarily on sports, with roles at the Women’s Tennis Association, Seattle Kraken, and Riot Games, she has recently branched into finance, consulting for Blackstone on their Phase 2 DAM implementation.

Jim Sowden is the Creative Director of Innovation at Sundogs, where creativity meets data science. From generative AI to immersive worlds to product development, he partners with some of the world's biggest brands to explore new frontiers in advertising.