Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Ash leads a cross-functional campaign and creative team at JB Hi-Fi, overseeing digital campaign delivery and creative operations across key customer channels. With many years of creative operations leadership experience across both agency and in-house environments, he specialises in marketing workflow optimisation and AI-enabled transformation. Ash is passionate about designing scalable processes that improve collaboration, increase efficiency and drive stronger commercial outcomes.

Lariana Cordero is a Creative Operations professional at Universal Music Group, where she works across video production, workflow design, and AI adoption initiatives within the creative organization. Over the past year, she has worked closely with creative leadership to research workflows, explore opportunities for AI adoption, and contribute to a practical, human-centered approach to integrating AI into creative operations.

Elsa Beaumont is Director of Splash, Treasury Wine Estates' global in-house agency, leading strategy, creative, media and production across a portfolio of global wine brands.

Elsa leads one of Australia's leading in-house agencies, partnering with marketing teams across Treasury Wine Estates to bring together strategy, creativity, media and production to build modern brands and drive commercial growth. Under her leadership, Splash was recognised as In-House Agency of the Year in 2026.

Chris Tinsley is a Program Director at SharkNinja, where he leads creative production and program management across global teams, workstreams, and go-to-market initiatives. His work sits at the intersection of creative operations, portfolio management, and enterprise work systems, helping teams bring more structure, visibility, and clarity to high-volume creative production. With more than a decade of experience building scalable workflows and operational infrastructure, Chris focuses on making complex creative work easier to plan, manage, and deliver.

Madison Brooks is Senior Director of Brand Marketing Strategy and Operations at Fabletics, where she leads the creative systems and infrastructure behind one of activewear's fastest-scaling brands. Over the past four years she has helped grow Fabletics to billion-dollar brand status, managing creative output of more than 24 launches a year while contributing to the brand systems and workflows behind the company's international and wholesale expansion.