Creative Operations

Élida Cruz is a leader of leaders specializing in sustainable growth, operational efficiency, and technology innovation while driving talent strategy and cultivating a culture of collaboration and accountability. She is recognized as an expert in team management, CX and UX design enablement, strategic risk mitigation, and fostering an inclusive culture.

David Rager is an accomplished Creative Director with over two decades of experience in design leadership, brand building, and environmental experiences. As NASA's current Creative Director, he oversees the agency's visual brand and iconic Graphics Standards Manual and is responsible for reintroducing the NASA Logotype (Worm). Previously, Rager led teams at NASA's Jet Propulsion Laboratory, Disney, the Museum of Contemporary Art Los Angeles, and the New Museum, and co-founded Weekends, a design studio operating between Paris and Los Angeles.

Originating from Denver, Colorado, my pursuit of creative production, business, and community led me to California. My professional journey encompasses extensive experience in freelancing, consulting, and teaching production of video, photography, and digital media before transitioning to an in-house position. While in-house, I helped to concept, build, and lead operational teams supporting Creative for one of the largest companies in the world.