Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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The majority of creative operations teams gather data and measure KPIs to monitor their health. So why do so many of them end up in the Creative Ops Emergency Room? Why aren’t more creative ops teams able to use metrics to continuously improve their health?     Quite simply, most teams are not measuring what matters. They are using a generic set of metrics. Many are not aligning and translating what they measure with team and organizational priorities.

At many companies, campaign creative development exists in a series of disconnected silos. These silos slow down the creative lifecycle and make it more difficult for creative assets to move between appropriate stakeholders.  Incomplete briefs can leave creatives unsure whether the assets produced align with the original request and confusion reigns during many approval processes, with incorrect versions of material being used and passed downstream. 
 

As new technologies emerge and client demands increase, the need for improvement is ever-present, and with that comes change. Change is an essential element of doing business and the process for implementing and evaluating change is even more critical.

Nancy Murray leads Agency Solutions at Deltek with a comprehensive background in agency business organization, focused on effective operations and global technology transformations. She is dedicated to exceptional data intelligence and best-in-class agency software for ad agencies, digital creative, and in-house. With 20+ years of experience, she knows how agencies work and what they need to be productive and profitable.

Advanced digital businesses are evolving their business models and embracing new technology. New ways of working require a focus on skills, not roles as more people are choosing to take the freelance career path. Over the last five years, the freelance market in the US has grown by $3.7 million to over $60 million. The Gig Economy is booming but there are many challenges associated with hiring freelancers. Join this webinar to find out how to overcome obstacles such as onboarding, work management, resourcing, time management and offboarding.

Tools for marketing and creative processes are often too numerous and spread across organisations, yet with limited use in specific silos. This makes quality and consistency difficult to achieve, and even more difficult to maintain. We can't get better by simply moving faster -- we need to create centralised workspaces, where not just creative assets but also product data, analytics, and workflows come together.

Join us in this webinar and learn:

Melissa Smith is an Operations Consultant, Project Management Trainer and Founder of The Industry School. After spending 20 years working in project management and senior operational roles at London’s top creative agencies, Melissa went on to found her own successful companies and is now recognised as a leading expert in her field.

Not enough resources to do the job? Last minute requests scuppering your plans? Things getting worse, not better?
 
Been there.
 
There are ways to fix it. There’s no magic bullet, but there are a few things that can help stem the flow, get stakeholder support and create a better working environment for you and the teams you manage.
 
Join us to hear more about how to become a Workplace Superhero!