Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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HS Creative Operations

Events Webinar Speaker Elisabeth Knulst

Elisabeth is a business consultant with over 20 years’ experience in Marketing Operations across a variety of sectors including retail, banking, publishing, consumer goods, telecoms, marketing and advertising. Her experience in Marketing Operations and as a partner for customers has ensured a clear vision into the key drivers of successful marketing efficiency and effectiveness projects; balance the focus between people and technology, make the project a learning process and create measurable results.

Events Webinar The Explosive Growth of In-House Agencies: Analysis and Predictions

In this webinar, hear how brand owners are managing their own onboard resource, and complementing it with the appropriate level of external agency input.

David Wethey, Owner of Agency Assessments International and Associate Consultant at ICP, reviews the ways in which in-house models have been used, and will be used in the future, to improve creative operations.

He will cover the many flavors of in-house and evaluate their strengths and weaknesses. Most importantly he will suggest, based on his own experience, how to select the best option for your own organization.

Events Webinar Speaker David Wethey

David Wethey is a best-selling business author, who has devised three breakthrough management systems: Smart Decision Making (DECIDE 2012), Mote The Super Meeting (MOTE 2015), and Idea Economics (THE VERY IDEA 2018). In a long career in advertising he managed five ad agencies on three continents, and facilitated scores of pitches around the world for some of the world’s biggest brand owners, involving nearly all of the best agencies.

Events Webinar Speaker Eli Chapman

Eli Chapman is SVP of Enterprise Strategy and Sales at Celtra. Eli has spent his career working at the intersection of creative, technology, and insights. Before Celtra, Eli was Head of Media and Connections at R/GA, where he built out a talent rich department supporting diverse client work across R/GA globally, including Pepsi Co, Crocs, LEGO, and Samsung.

Events Webinar Creative Ops | Protecting the Value of your Visuals

Your visuals are critical to your business. Whether product shots or campaign videos, each one is a direct touch-point to your customers. When, how and where that happens should not happen randomly and out of your control.

Events Webinar Speaker Paul Melcher

Events Webinar Speaker Brie Pegum

Events Webinar Speeding Up Creative Production to Bridge the Content Gap

When delivering against media and messaging strategies, is the volume of your creative output too low? Is creative quality also suffering? Are you missing advertising opportunities because you don’t have suitable content for a media placement?

Creative Ops webinar | Maximising your Agency Relationship

Hundreds of millions will be spent in agency fees in 2020, with a review alone costing you and the agency more than $100K in time and expenses. Agencies are fundamental in helping grow your business and can be a source of competitive advantage, so it is essential to strengthen the relationship.

In this interactive webinar, marketing transformation experts Flock will be drawing on their experiences from recent projects with Toyota Lexus, Duracell, CitiBank and Ford to provide valuable insights into how you can do just that.

Key discussions will include:

Webinar speaker Kieron Matthews

Kieron has over 25 years of experience with brands and marketing having worked at some of the top creative agencies including McCann’s, HHCL+P, TBWA Chiat Day (Toronto), BBH and Dare Digital. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Sony Ericsson, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.

Creative Operations