Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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Marat Davudov is a Data Scientist at Sky, working within Sports Intelligence: the team combining computer vision, classical machine learning, and generative AI to deliver next-generation 3D, data-driven experiences for Sky Sports customers. The team’s mission is to meet evolving fan expectations, as viewers look for deeper stats, richer context, and interactive experiences that go beyond the traditional broadcast. Sports Intelligence achieves this by generating real-time game insights that power companion experiences integrated into Sky’s entertainment ecosystem.

Darren has over 20 years of experience leading creative agencies and teams worldwide, and currently serves as in-house creative at SharkNinja. His previous roles span top global networks including WPP, VML, BBDO, Havas, R/GA, and CP+B, where he led campaigns for major brands such as Mars Group, BBC, Smart, Axe, Sky, Microsoft, P&G, Nike, Reckitt, Braun, and Adidas.

Meet Creative Ops professionals in Melbourne for this year's Creative Operations event – 15+ expert speakers, real-world case studies, and future-ready insights.


The Creative Operations community takes centre stage once again. Process rebels, innovation architects, and fearless creators will come together to challenge norms, rethink systems, and redefine the future of creative work.

HS Creative Tech events are essential because they feature subject-matter experts who present actual workflows and final outcomes—not just high-level conversation. This focus on practice and measurable solutions is invaluable for any design or technology leader.