Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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Nathan is an accomplished executive in the digital media eco-system with almost two decades of experience in the development and management of  cloud-based delivery and security platforms. He specializes in helping organizations and brands optimize their media workflows.

Creativity is the lifeblood of businesses, and it is optimised when individuals are in a flow state. Unfortunately, digital admin is causing all sorts of distractions which result in teams losing focus and thereby creative energy. With 88% of marketers increasing the amount of content they create this year, digital media management is key to success - and avoiding creative burnout! 

Owen Greenwell is the Content Operations Director at Medium Rare, Australian based content marketing agency. He is in charge and overlooks the complete content workflow for serving Australia and New Zealand's most iconic brands and associations. Medium Rare helps clients become publishers, creating content that meets audience needs. The agency provides a full-service operation – from concept to delivery, in every format, for every channel. Some of their clients include Qantas, Coles, David Jones, Bunnings & Officeworks.

The prime objective How moving from a reactive way of working to a more proactive one saves time – the most valuable resource we have.  No generalised theory – rather some very simple, specific changes that yield great dividends.  Addressing the increasing number of interruptions often caused by the very same technology that is supposed to help and make our lives easier.   Where lessons were learned  Working with people from multiple different backgrounds: 
  • Music industry
  • Scoro, a global software company
Delivering Actionable ins

Fred Krieger is the founder and CEO of Scoro, an award-winning business management platform for collaborative teams. Scoro helps professional service companies manage their work more efficiently. Thousands of businesses in 60+ countries trust Scoro as a scalable solution for increasing margins and data-driven decision-making across all areas of the business – from projects and sales through to billing and reporting. 

Are you an e-commerce brand looking to expand to new markets through advertising? Or perhaps you’re already working with local teams to get campaigns translated and up and running. Either way, this is the webinar for you. Join us to learn about global expansion, local market activation, and scaling creative production to meet the growing demands of multi-market advertising, all through the lens of creative.

Session highlights include:

The impact of the global health pandemic on marketing and media spend and strategies has been far reaching, challenging marketers in all industries across the globe. During the height of the global pandemic, large advertisers postponed campaigns but 79% were still creating new ones in response to COVID-19. But how does one create new work in times of quarantine, social distancing and working from home?

Greg spent the first 20 years of his career on both the marketer and agency side in the US, Europe, and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Novartis, Coca-Cola, Mastercard, and Colgate. Greg is the co-author of Global CMO, a detailed analysis of marketing in the age of digital transformation.