Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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Events Creative Operations On Demand Content Secrets Behind In House Agencies Course Summary

The Secrets Behind Successful In-House Agencies - Course Summary

Session 1: Introduction

Understanding the landscape (over-market and sub-markets), history, why things are, and which way things are going. Why it makes sense to at least look at having an IHA, and (if you have one) being ambitious in developing it. Looking at the ‘renting’ as well as ‘buying’ options. Balancing priorities within Marketing, Marketing Communications and Marketing Operations. 

 

Session 2: Audit

Events Creative Operations On Demand Content Secrets Behind In House Agencies

The Secrets behind Successful In-House Agencies: how to decide, plan, launch and thrive 
with David Wethey

In-House Agencies (IHAs) are becoming the default for both new creative activity as well as the activities required to power brands within all marketing channels. This series will help you navigate the choices, decide what is best for your organization, get you started on the journey, and improve your set-up to take advantage of best practices.

Events Webinar Creative Ops | Stop searching and start finding: How machine learning is helping creative teams focus on great storytelling

Creatives need to work with new content and re-purpose content already in their archive like never before. Creative professionals can spend hours or days searching for the right clip or image to use across a growing volume of content. The lack of rich, descriptive metadata is even more of a problem for creatives working remotely, where long term employees with the institutional memory of where to find the right clips may not be available.

Events Webinar Speaker Dan Carew-Jones

Dan has over 30 years industry experience having worked for both leading post production facilities and production companies. He has worked with Arrow International Media since its inception designing efficient workflows and developing their in-house post-production offering to meet their production requirements. More recently he has been involved in the assessment and implementation of the growing technical opportunities to efficiently manage and exploit media, and enhance the production process.

Events Webinar Speaker Matt Eaton

Matt Eaton heads the EMEA business for GrayMeta, an AI powered metadata company. He has worked with broadcasters and content owners for over 25 years delivering innovative technical solutions across the supply chain. Matt draws on his industry experience working with major media organizations across the globe, as well as technical and operational leadership positions at Cognizant and Virgin Media.

Events Creative Operations On Demand Content Building a Successful Optimization Program Course Summary

Building a Successful Creative Operations Optimization Program - Course Summary

Session 1: Creative Operations Complexity

In the opening session we review the complexity of Creative Operations and how to identify the complexity-state within your organization.

First, we explore the wider landscape of marketing and creative operations to understand the external forces that impact those operations.

Events Creative Operations On Demand Content Building a Successful Optimization Program

Building a Successful Creative Operations Optimization Program, 
with Elisabeth Knulst

Creative Operations sits at the intersection of art and science. Turning creative ideas into true works of art requires a scientific approach. It requires the management of people, processes, technology and data in the most efficient way. This series will help you to find the opportunities within your organization to improve working processes and to ensure excellent execution of creative concepts. 

Events Webinar Speaker Martyn Cook

As Solutions Director at IO Integration, Martyn works closely with clients to improve their business processes and workplace productivity. With over 15 years’ experience working both directly within Creative environments and for Technology Partners he has a wealth of implementation experience and understanding of real-world use cases.

Creative Operations