Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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A common perception is that optimized marketing operations will reduce creative freedom. However, in this session Elisabeth Knulst disproves this thinking by explaining how eliminating operational issues and standardizing the way of working provides creatives with more time and budget available to realize their creative ambitions.

For further information about Henry Stewart’s Creative Operations events please visit HScreativeops.com.

For apparel brands, supporting performance campaigns through creative is instrumental for growth. Yet delivering volumes of fresh, beautifully branded creative for both brand and performance campaigns can be challenging. How do you maintain brand voice and excellence across a high volume of creative? How do you turn bare-bone product catalogs into campaigns that move the needle?

Andrew Slater is currently the VP of Enterprise Sales at Celtra. The company's Creative Automation software is trusted by 100s of brands like adidas, Spotify, YETI, Unilever, Lululemon, and more. Slater is passionate about all things digital and loves to help brands find their full creative scaling potential through automation. Slater previously served in leadership roles at TiVo, Verve, and Tremor Video. In his free time, Slater keeps busy running after his 1-year old son.

Creative processes matter. And strategy-driven creative operations that’ll make an impact on your top-line goals is the new requirement. Hear from both creative leadership and creative operations as we dive into how visibility, process, and impact can make you more strategic. Because there are always two sides to every story, and strategy. 

In this webinar, we will discuss the top 5 ways to elevate your creative operations by:

Corey O’Brien is Vice President at Aquent Studios, the Creative Agency and Managed Services division of AQUENT. He’s responsible for solution design and leading all business development efforts supporting new client engagements throughout North America. Corey’s focus is on helping clients address in-house creative and marketing challenges across the spectrum of operations, scalability, capacity, and talent.

Travis brings more than 20 years of experience in the creative and marketing operations space leading in-house & agency creative teams for some of the world's most well-known brands including GoPro, Adobe, SiriusXM, Pandora and Patagonia.

As the West Coast Managing Director & Director of Creative Operations at Aquent Studios he uses this experience to embed & manage creative teams in organizations across the globe, applying both the in-house and agency perspectives to deliver world class creative operations & creative execution. 

Creighton has 15+ years of relationship, account, resource, program, and production management experience. He’s known for having significant expertise and a passion for creating order out of chaos, being proficient in building and prioritizing cross-functional programs, teams, processes, and multi-million-dollar budgets — including on complex technology projects. And he has a solid track record of orchestrating multiple marketing functions in the high-tech space, both on agency- and client-side.

Adobe products are the backbone of the creative and marketing industries, used daily by hundreds of thousands of people in a variety of roles. Hear about Adobe’s unique, forward-looking approach to in-house creative operations, which has contributed to a more efficient, more scalable and lower-cost operation while maintaining the high-bar creative they’re known for.
 
During this conversation, we will:

Visual stories are at the heart of nearly all your connections today, whether you’re reading the news, engaging with a brand, or deciding which article of clothing to buy. Delivering these visual experiences successfully, however, is not always as easy as it might seem. Critical to success, businesses must understand the role web experience plays, including the quality and speed in which their web pages and content load. In essence, web performance directly affects your bottom line.