Creative Operations

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Welcome to HS Creative Operations
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Carolina Soto has been working with brands for over 13 years, spanning across B2B to lifecycle marketing, social media to paid search. Her results-oriented approach is paired with her background in Marketing operations, Growth and business strategies. She now brings her passion for optimizing the martech stack, lead processes and marketing analytics to Roku as Head of Demand Marketing & Operations, Advertising.

With 25+ years of experience in full-funnel B2B marketing and comms for global tech businesses, Dawn Mortensen has built multi-channel go-to-market strategies that drive brand awareness and product adoption across targeted audiences for decades. She has brought projects from vision to execution, with an intentional approach to diversity and inclusion, for teams across TDK, Meta and many more tech brands and businesses.

For more than two decades, Scott Armstrong has led teams to deliver award-winning marketing for ambitious companies seeking flexible partnerships and trusted advisors. In 2010, he set out on a mission to create a better marketing agency, providing deeper client collaborations and more client value. 13 years and 100+ ‘Riders later, Brainrider partners with high-growth companies to fill capacity and capability gaps with a flexible resourcing model that scales up or down based on client workloads.

With technological advancements and corporate objectives constantly impacting the market, scalability is key to achieving long-term success.

Hear from Carolina Soto, Head of Demand Marketing and Ops, Roku, and Dawn Mortensen, Marketing Director, TDK, who have been the driving force behind building teams and stories that scale during rapidly changing priorities and industry needs.

Tune in for tactical and practical tools to keep projects on the right track, including:

Tanja is a Sr. Director of Marketing at Celtra, passionate about making advertising better, one ad at a time. With a decade of experience in the digital advertising industry, she has gathered extensive hands-on design and marketing knowledge while also leading creative and production teams. Collaborating with major global brands, she has navigated countless creative and technical challenges, motivating her to share her learnings and support similar teams.

In today’s fast-changing advertising landscape shaped by technology, creative teams are struggling to meet the increasing demands and balance project complexities. From grappling with last-minute changes to adapting campaigns for multiple markets and ensuring consistency across all channels and formats, these challenges can be overwhelming.

Alexandra Leite is a seasoned operations executive with a passion for driving creative excellence and operational efficiency in the beauty and cosmetics industry. With over 15 years of experience, Alex has established herself as a visionary leader capable of orchestrating dynamic cross-functional teams to achieve outstanding results.