Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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Jeff is the Head of Marketing at Air, where he leads the company’s marketing strategy and growth. He brings over a decade of marketing leadership experience at companies like Figma and Duolingo. His work has given him a firsthand understanding of how critical it is for teams to scale creative work as companies grow.

As one of the co-founders of Air, Tyler has spent the past eight and a half years building the product and company from the ground up. As a technologist and entrepreneur based in Brooklyn, he focuses on creating systems that help creative teams move faster and work at scale. Before Air, Tyler founded Postlight, a New York–based digital product studio.

Join the global Creative Operations community as we return to London.

Bringing together leaders across brands, agencies, and in-house teams, this Summit explores how Creative Operations is evolving in an increasingly complex, AI-driven world.

From scaling content and optimising workflows to enabling creativity through smarter systems, this is where the people shaping Creative Ops come to connect, share, and move the industry forward.


What to Expect

Generative AI is changing creative work in a way we have not seen since the shift to digital-first production: it is not just accelerating execution, it is reshaping how creative teams operate.

In high-growth teams, the bottleneck is rarely “getting to a great idea.” It is translating that idea into the hundreds of on-brand variants required by modern channels, formats, and audiences. That translation layer is where time, budget, and brand consistency are won or lost.

This tutorial has now ended and will be available on-demand soon.


Context

The creative brief is the most important document in any creative workflow, and the most misunderstood. 

Too often, briefs become checklists of mandatories rather than tools that inspire great work.

The result? Misaligned teams, wasted rounds of revision, and creative output that falls flat.

Jaquay Saintil is a Creative Director modernizing how creative organizations operate at the intersection of culture, AI, and virtual production. He's led global campaigns for American Express, Nike, Sony, and others across top-tier agencies, supported major agency-winning pitches, and co-founded Vega Studio, a creative partner to major agencies helping them modernize how they create and tell stories.