Loie Maxwell has built her career as a creative force for some of the world’s most famous brands by building trust, connection, and brand love—one customer touchpoint at a time.
She was a creative force behind the first-ever Barbie flagship store in Shanghai, a brand experience that redefined what it means to reimagine storytelling. She’s led global expansion and content systems for Starbucks, built in-store brand ecosystems at CVS, and brought brand clarity to Amazon’s grocery operations.
Loie’s leadership centres on one thing: creating brand experiences that stick.
Her approach is deeply human. It’s about simplicity over complexity, empathy over ego, and building brand experiences that leave customers feeling energized, valued, and a deeper sense of connection to a brand.