Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Are your assets sitting in a DAM, static, requiring human intervention for anything useful to happen? Do you need to create personalized marketing campaigns, localized packaging, or custom advertising -- yet it seems to take forever? This webinar will explore approaches for making your assets more dynamic. We'll look at approaches to populating smart templates with digital assets, based on data, rather than perpetuating tedious manual processes.

The DAM Market had some interesting evolutions in 2018: acquisitions, management changes, and in some cases, DAM taking a supporting role in a larger technology suite. What does this mean for DAM in 2019? What changed and what didn't -- and what's on the horizon for 2019? In this webinar, longtime DAM market analyst Theresa Regli will share her perspective on how the DAM market is changing and evolving as we move into 2019, so you can plan your own technology roadmaps accordingly.

Tamsin Anastasi-Pace is a transformation leader operating at the intersection of strategy, people and technology. Currently the Head of Digital Technology at the Department of the Environment, Food and Rural Affairs she supports the production and delivery of internal and external facing digital assets. Having spent the early part of her career working in events for the University of London, she moved to China and then Malta to teach English. She subsequently moved into publishing and then digital advertising, honing her craft at AOL before joining The Economist Group.

Engineering the Creative Workflow

Wednesday May 1, 2.00 pm - 5.00 pm

In a multi-platform world, a creative team's adaptability becomes a key metric in the overall success of a brand. Teams must be able to work fluidly with one another and content must perform well. This constantly changing market landscape requires that creative workflows be periodically revisited and modified to ensure your team is operating at peak performance.

Taxonomy and Advanced Metadata for DAM

Wednesday May 1, 2.00 - 5.00 pm

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets.

Fundamentals of Metadata for DAM Professionals

Wednesday May 1, 9.30 am - 12.30 pm

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM.

Advanced Concepts in DAM: The Technology & Enterprise Touchpoints In-Depth

Wednesday May 1, 9.30 am – 12.30 pm

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This tutorial is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ.

DAM Leadership - Achieving Growth & Establishing Leadership

Wednesday May 1, 9.30 am - 12.30 pm

This master class and workshop is designed for DAM project and operational managers contemplating the pleasant glow that accompanies reaching the end of their design-and-deployment tunnel and starting to look towards what's next. Trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it, and keep its trajectory one step ahead of the business requirements.