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DAM Chicago 2019 Tutorial Fundamentals of DAM: Building the Foundation for Success

Fundamentals of DAM: Building the Foundation for Success

Monday September 23, 2.00 - 5.00 pm

This half-day tutorial takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what it is, how it really works, and how to make it a success in your enterprise. This session is appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do.

DAM Chicago 2019 Tutorial Taxonomy and Advanced Metadata for DAM

Taxonomy and Advanced Metadata for DAM

Monday September 23, 2.00 - 5.00 pm

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets.

DAM Chicago 2019 Tutorial Fundamentals of Metadata for DAM Professionals

Fundamentals of Metadata for DAM Professionals

Monday September 23, 9.30 am - 12.30 pm

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM.

DAM Chicago 2019 Tutorial DAM Leadership - Achieving Growth & Establishing Leadership

DAM Leadership - Achieving Growth & Establishing Leadership

Monday September 23, 9.30 am - 12.30 pm

This master class and workshop is designed for DAM project and operational managers contemplating the pleasant glow that accompanies reaching the end of their design-and-deployment tunnel and starting to look towards what's next. Trading the heads-down intensity of delivering DAM for the heads-up strategies that will sustain and grow it, and keep its trajectory one step ahead of the business requirements.

Events Event Speaker Jarrod Gingras

Jarrod is Real Story Group’s Managing Director and Analyst covering Omnichannel Digital Marketing technologies including Digital Asset Management (DAM), Omnichannel Content Platforms (OCP), Web Content Management (Web CMS), E-mail & Marketing Automation, Social & Collaboration, Customer Relationship Management (CRM), Journey Orchestration Engines (JOE), and Customer Data Platforms (CDP) technologies. He is co-author of the book The Right Way to Select Technology, published in 2017 by Rosenfeld Media.

Events Webinar Speaker Piet Saegeman

Events Creative Ops Webinar Masterclass – Integrating the 3 pillars of Creative Operations excellence: Briefs, Budgets & Resourcing

During this masterclass webinar Screendragon will share best practices from their 10+ years working with leading agencies and brands. They will share ideas on how you can streamline briefs, budgets and resourcing processes to accelerate your entire creative operations.

DAM Chicago 2019 Book your accommodation now

There are a limited number of discounted rooms available at the InterContinental Chicago Magnificent Mile Hotel.

These are on a first-come first-served basis and must be booked in advance via this link.

Alternatively, you can book by phone:

Events DAM Chicago 2019 Who Attends?

Every year this event grows in scope and influence hosting, among many others:

Events Event Speaker Anna Securda

Anna Securda is the Digital Asset Management System Manager at VICE Media. Anna led the implementation of the company’s first DAM in 2017, and currently heads efforts to automate workflows, implement global metadata standards, and integrate DAM with adjacent systems. She holds a Master of Science in Library and Information Studies with a concentration in Information Architecture, and has 15 years of experience working with digital libraries and media/marketing, having previously worked for Ogilvy, RR Donnelley, International Facility Management Association, and CoreNet Global.

Events