Developing a connected content strategy is no simple task. It typically involves business teams rather than cybrarians or IT specialists.

Aligning the content strategy with the overarching corporate strategy often proves more challenging than expected, especially when faced with frequently vague corporate strategies and the need to address rapidly changing content needs.

Time to have some lunch and visit the exhibition. 

See you back at 2:15 PM for the start of the afternoon sessions!

AI isn’t just the future of content—it’s the present.

In this session, experts from Tenovos, AWS, and Monks will introduce a groundbreaking paradigm for content supply chain management, showcasing how Generative AI is transforming content operations, maximizing ROI, and solving persistent challenges in speed, scale, and cost.

Whether you’re a content-producing studio or a retail/CPG brand leveraging content for customer engagement, streamlining operations is critical to maintaining a competitive edge.

Common challenges:

• Working with a DAM vendor that is not a perfect match for your industry or circumstances.
• A ‘setting up the DAM’ programme that isn’t on schedule.
• Hitting unexpected setbacks along the way to project completion.

Question one: How do you keep working closely with all parties to ensure the DAM implementation and project deliverables stays on track?

Managing millions of digital assets across 18 global regions and in over 100 languages - all while preparing for the future with AI.

The challenges and the achievements:

As the American Museum of Natural History’s DAM evolved from a single-use case to an institutional pillar, leadership began to recognize its strategic importance. This shift brought new challenges: how to define what belongs in the DAM, prevent content fragmentation, and align asset management with the museum’s mission and vision. In this session, AMNH will share its journey toward proposing governance guidelines to manage the rapid growth of digital collections while ensuring the DAM remains a resource that supports diverse teams across the organization.

Key Takeaways:

With the rise of AI-driven automation, immersive media, and ever-expanding content ecosystems, how can organizations stay ahead? This session will explore the future of asset management in a fast-paced world, focusing on the role of content-enriched media in streamlining workflows, enhancing discoverability, and maximizing asset value. 

Experts will share insights on emerging technologies, best practices for metadata enrichment, and strategies to ensure scalability in an evolving digital landscape. 

Insight:
In an era where digital asset management (DAM) serves as the cornerstone of content strategy, the integration of advanced technologies is imperative to stay ahead. 

The implications:
An examination of the transformative potential of AI Agents and open, composable platforms and ecosystems that position DAM as an intelligent, autonomous hub within the marketing supply chain, not a mere repository.