Developing a connected content strategy is no simple task. It typically involves business teams rather than cybrarians or IT specialists.
Aligning the content strategy with the overarching corporate strategy often proves more challenging than expected, especially when faced with frequently vague corporate strategies and the need to address rapidly changing content needs.
Across all industries, the content strategy significantly influences the DAM system. Channels, metadata, taxonomy, and user personas must be aligned to ensure content doesn’t become ‘lost’ or overly ‘structured’ in the outdated “old approach.”
The challenge: how to integrate DAM with the content strategy - effectively.
Meeting the challenge:
- Creating a content strategy – why DAM professionals must have a seat at the table.
- Addressing the complexity of content organization and fostering transparency.
- Best practices for an Agile DAM to meet content needs.