Events DAM LA 2025 Day 2 Track 1 A New Paradigm for DAM: Transforming the Content Journey with Generative AI

AI isn’t just the future of content—it’s the present.

In this session, experts from Tenovos, AWS, and Monks will introduce a groundbreaking paradigm for content supply chain management, showcasing how Generative AI is transforming content operations, maximizing ROI, and solving persistent challenges in speed, scale, and cost.

Whether you’re a content-producing studio or a retail/CPG brand leveraging content for customer engagement, streamlining operations is critical to maintaining a competitive edge.

Discover how today’s most innovative brands use Generative AI to enhance every step of the content journey—from ideation to execution. Attendees will gain actionable insights on:

  • Content Discovery & Visualization: Unify assets and surface relevant content through advanced visualization and GenAI tools.
  • Content Orchestration & Integration: Connect disparate tools and teams to streamline workfl ows from concept to delivery.
  • Content Optimization & Insights: Leverage robust data foundations and Retrieval-Augmented Generation (RAG) techniques to personalize content and maximize performance.

AI is rewriting the rules of DAM. Join us to learn how to stay ahead of the curve and take control of your content journey.

Display Date and Time
March 14, 12:45 PM PDT
Track
1
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Speaker Groups
Moderator
Individual Course Speaker
Events Event Speaker Faith Robinson
Panelists
Individual Course Speaker
Events Event Speaker Sal Hakimi
Events Event Speaker Ian McPherson
Events Event Speaker Adonya Ourshalimian
Programmatic Date Range
-
Session Title
A New Paradigm for DAM: Transforming the Content Journey with Generative AI