The Resurrection of Design Systems

Anett Brodarics discusses how a rebranding initiative can be a transformative moment for design systems.

How strategic positioning during a company-wide rebrand can extend a design system's influence beyond product teams and create unprecedented organisational alignment and impact.

 How to leverage a high-visibility rebranding project to:

Sustaining Your Design System Well Beyond Implementation

Maintaining design system momentum after the initial launch is one of the most critical challenges facing design teams today. 

While many organisations successfully implement design systems, the journey from implementation to sustained value creation often proves demanding.

The challenge: to transform a design system from a one-time project into a lasting organisational asset.

What if design systems were treated as startups? 

Jon Reidy of T. Rowe Price explores building and scaling a design system using principles that drive successful businesses. 

By approaching design systems as a strategic service, teams can prioritise user needs, track critical metrics, and demonstrate tangible organisational value.

How treating design system development like a startup enables agile iteration, responsive user support and continuous improvement. 

Just as a garden needs the right conditions to thrive, a design system requires careful cultivation to take root and flourish. This talk offers a practical guide to nurturing design systems that not only grow but also deliver lasting impact. Marianne will explore the essential elements for building successful design systems, from initial idea to strategic growth, including:

Laurent Christoph unpacks all the critical factors that determine the success or failure of Design Operations initiatives.

Design Operations teams frequently struggle with complex challenges, including:

Every product-tech company is scrambling to implement AI, but few recognise where the real power lies.

While regulations and corporate policies slowly take shape, design and product teams are making dozens of daily decisions that collectively determine AI's trajectory. Every choice—from data selection to interface transparency, from workflow automation to human oversight—puts a finger on the scale of our shared future. You didn't ask for this responsibility, but design operations professionals and the teams they support have their hands firmly on the wheel.

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