A+E Networks operates in over 200 territories and in 41 languages, and our brands are some of the most recognizable across linear, digital and streaming platforms. Including A&E, The HISTORY Channel, Lifetime, Lifetime Movie Network, and Vice TV.

To streamline our end-to-end workflow managing images and to better track and manage those assets in one location, we implemented a DAM that could combine both asset management and approvals capabilities.  

From consumer products and retail to healthcare, entertainment, and cultural heritage - organizations face growing pressure to deliver more content faster.

Getting the nuances of deploying automation with AI right is key to success.

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Time to have some lunch and visit the exhibition. See you back at 2:20 PM for the start of the afternoon sessions!

THE CLAIM: Smart DAM capabilities drive operational excellence. 

CASE STUDIES: Domo leveraging Aprimo's DAM features to:

• Centralize content.
• Automate workflows. 
• Ensure brand consistency across global markets. 
• Create a seamless content ecosystem that supports speed-to-market with a measurable ROI. 
• Boost efficiency across global teams. 

Illustrating actionable strategies: 

DAM technology is playing an increasingly important role across the entire enterprise. The panel discusses the implications of DAM becoming a critical omnichannel tool across multiple verticals, including:

• Marketing (in all its forms).
• Advertising.
• Sales.
• Customer support.

In fact, DAM plays a growing role in all areas of online and offline digital experience.

Examining the Essential Role Played by DAM in one of the Largest Publishing Companies in the World

With hundreds of print publications a year, including People Magazine, Food & Wine, and Travel & Leisure, and with a strategic move in the direction of digital transformation, DAM is at the heart of change at Dotdash Meredith. Managing the reuse rights of these valuable assets is an essential part of this.

Your chance to visit the exhibition and network with your fellow DAM Professionals. 

Ever wondered how companies manage millions of digital assets and still deliver on tight deadlines for live events like the Oscars and Grammys? At PMC, home to brands like Rolling Stone, Variety, and Billboard, the stakes are immense: over 9 million assets to organize, 300+ live events to support, and the expectation to deliver final assets in hours, not days.

Key Benefits, Challenges, and What Comes Next

DAM as the Backbone of Content Operations

• The increasing reliance on DAM for content creation, distribution, and reuse.
• The shift from DAM as a repository to DAM as an intelligent hub for content automation and personalization.

Benefits of a Well-Integrated DAM in MarTech

Do you need to transform your digital asset management? Do you need to do more than fix the basics? Do you want to transform you DAM so it’s a content hub that drives your brand forward?

If your answers are “Yes”, “Yes” and “Yes” this dynamic session explains how. Leading companies have already done it and now everyone can.

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